Graduate Industry Guides

BUSINESS OF CREATIVE ENTERPRISES

What can you do with a master’s degree in BCE?

A degree in Business of Creative Enterprises prepares students to become executives, managers, and innovators in new or existing creative economies. Students’ coursework experiences will prepare them to apply skills in business strategy, data analysis, and an entrepreneurial mindset across industries. This industry guide combines resources for business, creativity, and the arts. Additional research is necessary based on your specific field.

Tech Knowledge

Although an extensive optional list of technologies, graduates could benefit from having a solid understanding of one or more various technologies that are relevant to the creative industries, however, familiarity and expertise will greatly vary based on your specific role and field. Here are some key areas:

  • Financial Management Systems: Understanding and proficiency in using financial management software such as QuickBooks, Xero, or FreshBooks. These tools are essential for managing budgets, tracking expenses, invoicing, and financial reporting.

  • Customer Relationship Management (CRM) Software: Knowledge of CRM systems like Salesforce, HubSpot, or Zoho CRM can be beneficial for managing client relationships, tracking leads, and analyzing customer data to improve marketing strategies and sales performance.

  • Project Management Tools: Proficiency in project management software such as Asana, Trello, or Monday.com is crucial for organizing workflows, assigning tasks, setting deadlines, and collaborating with team members effectively.

  • Digital Marketing Platforms: Familiarity with digital marketing tools like Google Analytics, Mailchimp, Hootsuite, or Buffer is essential for analyzing website traffic, managing email campaigns, scheduling social media posts, and measuring the effectiveness of marketing efforts.

  • Content Management Systems (CMS): Knowledge of CMS platforms such as WordPress, Drupal, or Joomla can be valuable for managing website content, publishing blog posts, and optimizing web pages for search engines.

  • Data Analytics and Reporting Tools: Understanding of data analytics tools like Google Data Studio, Tableau, or Microsoft Power BI is important for analyzing business performance metrics, generating insights from data, and creating visual reports for decision-making purposes.

  • E-commerce Platforms: Familiarity with e-commerce platforms such as Shopify, WooCommerce, or Magento can be beneficial for setting up online stores, managing product listings, processing transactions, and analyzing sales data.

  • Cloud Computing Services: Knowledge of cloud computing services like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform is valuable for storing and accessing data, deploying applications, and scaling infrastructure as needed.

  • Cybersecurity Tools and Practices: In today's digital landscape, awareness of cybersecurity tools and best practices for protecting sensitive data, securing networks, and preventing cyber threats is essential.

  • Business Intelligence (BI) Tools: Proficiency in BI tools such as Microsoft Power BI, Tableau, or QlikView can help in analyzing business data, generating insights, and making data-driven decisions to drive business growth.

By possessing expertise in these technology areas, graduates of the Business of Creative Enterprises program can leverage digital tools and platforms to enhance their creative projects, reach broader audiences, and succeed in the competitive landscape of the creative industry.

Competencies + Other Skills

Financial and Business Systems

  • Financial Analysis: Ability to analyze financial data, interpret financial statements (balance sheets, income statements, cash flow statements), and make informed business decisions based on financial insights.

  • Budgeting and Forecasting: Skills in budget preparation, forecasting future financial performance, and allocating resources effectively to maximize profitability and sustainability.

  • Market Research: Competency in conducting market research, gathering industry data, identifying market trends, and assessing competitive landscapes to inform strategic business decisions.

  • Business Development: Understanding of business development strategies, including identifying growth opportunities, forging partnerships, and expanding market reach to drive business growth.

  • Strategic Planning: Proficiency in strategic planning processes, setting long-term goals, developing action plans, and adapting strategies to changing market conditions.

Competencies and Soft Skills

  • Communication: Strong verbal and written communication skills for effectively conveying ideas, negotiating contracts, and building relationships with clients, partners, and team members.

  • Leadership: Ability to lead and inspire teams, foster a positive work culture, and cultivate creativity and innovation within the organization.

  • Adaptability: Flexibility to adapt to evolving industry trends, technologies, and business strategies and willingness to embrace change to stay competitive in the market.

  • Creativity: The ability to use creative thinking and problem-solving skills to generate innovative ideas, develop unique marketing campaigns, and differentiate products or services in the market.

  • Collaboration: Collaboration skills to work effectively in cross-functional teams, leverage diverse perspectives, and achieve common business goals.

  • Empathy: Empathetic understanding of customer needs, market demands, and team dynamics to develop products, services, and strategies that resonate with target audiences and foster inclusivity and diversity within the organization.

  • Curiosity: The skill of curiosity fuels ongoing learning and adaptability, propelling individuals toward professional growth and success by enabling them to embrace emerging opportunities and industries.

  • Design Thinking Processes: Mastering the design thinking process equips individuals to tackle complex problems with empathy and creativity, fostering innovation and enabling success across diverse industries and roles.

Job and Internship Boards

This list of job and internship opportunities is general for combining creative industries and business. You may want to research job boards in your specific industry.

Professional Associations and Conferences

Joining associations and networking groups in your field and/or city allows you to further develop your connections and industry knowledge through events, articles, educational workshops, and membership contacts. Many of these organizations have student and young professional discounted rates. You can also consider joining their groups on LinkedIn as an additional way to learn and connect. This list focuses on the cross-section of creativity, the arts, and business. You may want to research industry-specific professional associations and conferences.

  • South by Southwest (SXSW): Renowned for its convergence of technology, film, and music, SXSW offers a platform for networking and collaboration across diverse creative and business sectors.

  • Cannes Lions International Festival of Creativity: A global event focusing on advertising, marketing, and creativity, providing opportunities for professionals to connect and explore the intersection of business and creativity.

  • TED (Technology, Entertainment, Design) Conferences: TED conferences bring together thought leaders from various industries to share innovative ideas, fostering connections between business strategies and creative thinking.

  • Adobe MAX: Hosted by Adobe, MAX offers a forum for creative professionals to explore the latest trends in design, photography, and digital media, while also providing insights into how these fields intersect with business.

  • Fast Company Innovation Festival: This event brings together leaders and innovators from business, technology, and the arts to discuss emerging trends and share insights on driving creativity within the corporate world.

  • The Conference by Media Evolution: Based in Sweden, this conference explores the convergence of media, technology, and creativity, offering opportunities for professionals to connect and collaborate across industries.

  • Design Thinking Conference: Dedicated to exploring the principles and practices of design thinking, this conference facilitates discussions on how design can drive innovation and shape business strategies.

  • The Future of StoryTelling Summit (FoST): FoST focuses on the evolving landscape of storytelling, examining how narratives can be leveraged to engage audiences and drive business objectives.

  • Creative Business Cup: This global competition and conference bring together entrepreneurs from creative industries worldwide to showcase innovative business ideas and network with investors and industry experts.

  • AIGA Design Conference: Organized by the American Institute of Graphic Arts, this conference gathers design professionals to explore the intersection of design and business, offering insights into how design thinking can drive strategic outcomes.

  • Art Basel: Known as one of the leading contemporary art fairs in the world, Art Basel provides a platform for artists, collectors, galleries, and curators to network and engage in discussions about the business of art.

  • The Business of Art Observed (BAO) Summit: This summit brings together professionals from the art world to discuss market trends, best practices in art business management, and strategies for navigating the art market.

  • Art Business Conference: Held in different cities globally, the Art Business Conference focuses on the commercial aspects of the art world, covering topics such as art investment, gallery management, and art market trends.

  • College Art Association (CAA) Annual Conference: CAA's conference provides a platform for artists, scholars, and arts professionals to discuss contemporary issues in the visual arts, including the intersection of art and commerce.

COMMUNICATION SCIENCES AND DISORDERS

What can you do with a Masters of Science in Communication Science and Disorders?

With a Master of Science in Communication Science and Disorders, individuals can pursue careers as speech-language pathologists. These professionals diagnose and treat communication and swallowing disorders in various settings, such as schools, hospitals, and private practices. They may work with individuals of all ages, helping them improve their communication skills and quality of life. Speech@Emerson students can view a comprehensive guide on How to Become a Speech Language Pathologist online.

Tech Knowledge

While an MS in Communication Science and Disorders focuses on clinical skills and knowledge related to speech and language pathology, familiarity with certain technologies can enhance your effectiveness in the field. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Electronic Medical Records (EMRs): EMRs are digital versions of patients' paper charts, containing their medical history, diagnoses, medications, treatment plans, immunization dates, allergies, radiology images, and laboratory test results. Proficiency in using EMRs is crucial for managing patient information efficiently.

  • Telepractice Platforms: With the increasing adoption of telepractice, speech-language pathologists may use platforms like Zoom, Microsoft Teams, or specialized telehealth tools to conduct remote assessments, therapy sessions, and consultations.

  • Speech and Language Assessment Tools: Various software tools and applications are used for speech and language assessments. These may include standardized assessments, apps designed for specific speech or language goals, and digital tools for analyzing speech patterns.

  • Assistive Communication Devices: Familiarity with augmentative and alternative communication (AAC) devices is essential. These can range from simple communication boards to sophisticated electronic devices that assist individuals with communication disorders in expressing themselves.

  • Apps for Speech and Language Therapy: There are numerous apps designed for speech and language therapy, targeting various aspects such as articulation, language development, and voice therapy. These tools can be integrated into therapy sessions to make them more engaging and effective.

  • Data Analysis Software: Analytical tools for processing and interpreting data related to speech and language disorders can be beneficial. These may include statistical software for research purposes or specialized programs for tracking progress in therapy.

  • Educational Software for Clients: Recommending and incorporating educational software or apps for clients to use between therapy sessions can enhance the overall effectiveness of interventions, especially in educational and home settings.

  • Web-Based Resources and Professional Networks: Staying connected with the latest research, treatment approaches, and industry trends through web-based resources, online journals, and professional networks is crucial for ongoing professional development.

Remember that the specific technologies you encounter can vary based on your work setting, specialization within the field, and regional practices. Keeping abreast of emerging technologies is a good practice for staying current in the rapidly evolving Communication Science and Disorders field.

Competencies + Other Skills

Success in Communication Science and Disorders requires strong communication skills for effective collaboration with clients and interdisciplinary teams. Practitioners should embody empathy and patience, fostering trust and motivation throughout therapeutic processes. Adaptability and cultural sensitivity are also crucial, allowing professionals to tailor interventions to diverse individual needs and navigate evolving healthcare landscapes with resilience and respect. Finally, maintaining a high level of professionalism, ethical conduct, and a supportive demeanor contributes to a positive and impactful presence in the field. Additional competencies include:

  • Clinical Competence: A strong foundation in the assessment, diagnosis, and treatment of various communication disorders is fundamental. This includes knowledge of speech and language development, anatomy and physiology of speech and hearing, and evidence-based therapeutic interventions.

  • Diagnostic Skills: The ability to accurately assess and diagnose communication disorders is crucial. This involves conducting thorough evaluations, interpreting assessment results, and formulating appropriate treatment plans.

  • Therapeutic Interventions: Proficiency in designing and implementing effective therapeutic interventions tailored to individual client needs, considering factors such as age, cultural background, and specific communication challenges.

  • Multidisciplinary Collaboration: Collaboration with other healthcare professionals, educators, and caregivers is essential for comprehensive care. Effective communication and teamwork contribute to a holistic approach to client well-being.

  • Cultural Competence: Understanding and respecting cultural diversity is important for providing culturally sensitive and inclusive services. This includes recognizing the impact of culture on communication and adapting interventions accordingly.

  • Technological Proficiency: Familiarity with relevant technologies, including assessment tools, telepractice platforms, and assistive communication devices, enhances service delivery and keeps practitioners current in the evolving healthcare landscape.

Industry Job Boards

Professional Associations and Conferences

Sample Job Titles with a Masters Comms Science & Disorders

Here are sample job titles that require a masters degree and you can find more about what Speech Pathologists do here.

  • Speech-Language Pathologist (SLP): This is the most common job title for individuals with an MS in Communication Science and Disorders. SLPs assess, diagnose, and treat communication and swallowing disorders in individuals of all ages, working in settings such as schools, hospitals, rehabilitation centers, and private practices.

  • Clinical Speech-Language Pathologist: Similar to the role of an SLP, a clinical speech-language pathologist focuses on providing direct clinical services to individuals with communication disorders. This title is often used in medical and clinical settings.

  • Pediatric Speech-Language Pathologist: Some practitioners specialize in working with children, addressing speech and language development issues, articulation disorders, and other communication challenges specific to the pediatric population.

  • Geriatric Speech-Language Pathologist: Professionals may specialize in working with older adults, addressing communication and swallowing disorders commonly associated with aging, neurodegenerative conditions, or other geriatric health issues.

  • Rehabilitation Speech-Language Pathologist: This title is often used in rehabilitation centers or hospitals, where SLPs focus on helping individuals regain communication skills after traumatic injuries, surgeries, or medical conditions.

  • School Speech-Language Pathologist: SLPs working in educational settings, such as schools or special education programs, may be referred to as school speech-language pathologists. They address communication disorders that impact academic success.

  • Telepractice Speech-Language Pathologist: With the rise of telehealth, some professionals specialize in providing speech-language therapy services remotely. They may be referred to as telepractice SLPs.

  • Dysphagia Therapist: Professionals who focus specifically on assessing and treating swallowing disorders are often called dysphagia therapists. They may work in hospitals, rehabilitation centers, or skilled nursing facilities.

  • AAC Specialist (Augmentative and Alternative Communication): Some SLPs specialize in working with individuals who use AAC devices or other alternative communication methods. They may be designated as AAC specialists.

  • Clinical Supervisor: Experienced SLPs may take on roles as clinical supervisors, overseeing and guiding less experienced speech-language pathologists or students in clinical practice.

These are just a few examples, and the specific job titles can vary based on the work setting, specialization, and the nature of the responsibilities within the field of Communication Science and Disorders.

CREATIVE WRITING

What can you do with a MFA in Creative Writing?

The versatility of a master's degree in creative writing allows graduates to pursue careers in various industries where strong writing, storytelling, and communication skills are highly valued. Adaptability and networking are essential for success in these diverse career paths.

Tech Knowledge

Individuals with a master's degree in creative writing can benefit from familiarity with various technologies to enhance their writing, research, and career opportunities. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Word Processing Software: Proficiency in word processing software like Microsoft Word or Google Docs is essential for writing, editing, and formatting manuscripts.

  • Writing and Editing Software: Writing and editing tools like Scrivener or Grammarly can help writers streamline their writing process and improve their writing quality.

  • Content Management Systems (CMS): Knowledge of CMS platforms like WordPress can be useful for writers who want to create and manage their own blogs or websites.

  • Research and Reference Tools: Tools like Zotero, EndNote, or Evernote help writers collect and organize research materials and references.

  • Digital Publishing Platforms: Familiarity with digital publishing platforms like Kindle Direct Publishing (KDP) or Smashwords can be valuable for self-publishing authors.

  • Screenwriting Software: For those interested in screenwriting, software like Final Draft or Celtx is essential for formatting scripts.

  • Collaboration Tools: Writers who collaborate with others can use collaboration tools like Google Workspace (formerly G Suite) or Dropbox Paper to work together in real time and share documents.

  • Social Media Platforms: Writers can use social media platforms like Twitter, Instagram, or LinkedIn to build their author brand, connect with readers, and promote their work.

  • Website and Blogging Tools: For writers who maintain blogs or author websites, platforms like WordPress, Blogger, or Squarespace can be helpful.

  • Email Marketing Software: Writers interested in building an email list for their readership can use email marketing platforms like MailChimp or ConvertKit.

  • E-book Design and Formatting Tools: Design and formatting tools like Adobe InDesign or Vellum are useful for creating professionally formatted e-books.

  • Grammar and Style Guides: Access to grammar and style guides, such as The Chicago Manual of Style or AP Stylebook, can help writers maintain consistency in their work.

  • Digital Writing Workshops: Online writing workshops and courses, hosted on platforms like Coursera, Udemy, or Skillshare, offer opportunities for skill development and networking.

  • Writing Community Forums: Joining online writing communities and forums like Wattpad, Goodreads, or NaNoWriMo can help writers connect with peers, gain feedback, and share their work.

  • Audio and Video Recording Tools: Writers interested in podcasts or author interviews may need recording and editing software and equipment.

  • Data Security and Back-Up Solutions: Backing up manuscripts and important writing files is critical; cloud storage services like Dropbox or Google Drive can be helpful.

  • Author Website Analytics: Knowledge of website analytics tools like Google Analytics can help authors track website traffic and reader engagement.

  • Writing and Publishing Software: Writing software with distraction-free interfaces, like Ulysses or Bear, can help writers stay focused on their work.

  • E-books and Digital Publishing Software: Familiarity with e-book creation and conversion software, such as Calibre or Sigil, can be useful for self-publishing authors.

  • Project Management Tools: Writers working on longer projects, such as novels or research, may benefit from project management tools like Trello or Asana to stay organized.

The specific technologies a writer needs may vary depending on their writing style, genre, and career goals. Writers should stay open to exploring new tools and technologies that can enhance their writing process and career prospects in a digital age.

Competencies + Other Skills

Graduates with a master's degree in creative writing need a set of competencies to excel in their careers. These include a strong command of writing, proficiency in various literary genres, the ability to edit and revise effectively, and the skills to conduct research when necessary. They should also understand the publication process, screenwriting techniques, if relevant, marketing and promotion strategies, and be adaptable in their writing style to meet the demands of different projects and audiences. These competencies form the foundation for successful and versatile careers in creative writing.

  • Creativity: Creative writers must possess a high degree of creativity to develop unique and engaging narratives.

  • Discipline and Time Management: Self-discipline is critical for setting writing goals and managing time effectively, especially for longer projects like novels.

  • Resilience: Rejection and criticism are common in the writing world, so writers need resilience to persevere through setbacks.

  • Self-Motivation: Writers often work independently, so self-motivation is crucial for maintaining consistent writing habits.

  • Open-Mindedness: Being open to feedback, new ideas, and different writing styles allows writers to continually improve.

  • Empathy: Understanding and portraying diverse characters and perspectives with empathy enhances the depth of storytelling.

  • Networking: Building relationships with fellow writers, literary agents, publishers, and editors can lead to opportunities and support in the writing industry.

  • Communication: Effective communication skills help writers pitch ideas, collaborate with others, and engage with readers and audiences.

  • Attention to Detail: A keen eye for detail ensures that writing is free of errors and inconsistencies.

  • Problem-Solving: Writers often encounter plot, character, and structural challenges that require creative problem-solving.

  • Listening Skills: Listening to feedback and understanding the needs and preferences of readers or clients is essential for meeting expectations.

  • Cultural Awareness: Sensitivity to cultural nuances and diverse perspectives can enrich storytelling and avoid stereotypes.

  • Storytelling: Strong storytelling skills, including narrative structure and pacing, are fundamental for capturing and holding readers' attention.

  • Self-Reflection: The ability to reflect on one's own writing and continually strive for improvement is essential for growth as a writer.

  • Adaptability: The writing landscape evolves, so being adaptable to changes in publishing and marketing trends is important.

Emerson Campus Orgs

  • Concrete Literary Magazine

  • The Emerson Review

  • Gauge Magazine

  • Stork Magazine

  • The Berkeley Beacon

  • Emertainment Monthly

  • em Magazine

  • Your Magazine

  • Five Cent Sound

  • Atlas Magazine

  • Graduate Student Association

  • Emerson College Book Club

  • Graduate Reading Series

  • Redivider

  • Writers of Color

You can also consider other non-industry oriented organizations and assist them with your areas of interest (example: having your scripts workshopped in SPEC or writing a newsletter for Women in Motion).

Industry Job Boards

Professional Associations and Conferences

Sample Job Titles with a Masters in Creative Writing

  • Author/Novelist: Many creative writing graduates pursue careers as authors, writing novels, short stories, and other literary works for publication.

  • Poet: Those with a passion for poetry may publish their own collections of poems, contribute to literary journals, or even work as performance poets.

  • Screenwriter: Creative writers often transition into screenwriting, creating scripts for television, film, and online content.

  • Playwright: Playwriting is another option, with opportunities to write for theater productions, including plays and scripts for performance.

  • Creative Writing Instructor/Professor: Some graduates go on to teach creative writing at the college or university level, sharing their knowledge and skills with aspiring writers.

  • Freelance Writer: Freelance writers can explore a wide range of writing opportunities, from journalism and content marketing to copywriting and ghostwriting.

  • Editor: Editors work with authors to refine and polish their manuscripts, whether in book publishing, magazines, or online publications.

  • Literary Agent: Literary agents represent authors and help them secure book deals and negotiate contracts with publishers.

  • Content Strategist: Creative writers can use their storytelling skills in content strategy, helping companies develop engaging content for websites, blogs, and social media.

  • Public Relations Specialist: PR professionals with a creative writing background excel in crafting compelling press releases, speeches, and other communication materials.

  • Marketing Copywriter: Copywriters create persuasive advertising and marketing content, including slogans, product descriptions, and promotional materials.

  • Technical Writer: Technical writers create user manuals, product documentation, and instructional materials, translating complex information into understandable language.

  • Grant Writer: Nonprofits and organizations often hire grant writers to secure funding by crafting compelling grant proposals and applications.

  • Content Developer: Content developers create educational materials, online courses, and e-learning content.

  • Content Manager: Content managers oversee content creation and strategy for websites and digital platforms.

  • Journalist: Creative writers can transition into journalism, reporting news stories for newspapers, magazines, or digital publications.

  • Blogger/Content Creator: Some creative writers become bloggers or content creators, generating their own online content and monetizing their platforms.

  • Speechwriter: Speechwriters craft speeches and presentations for public figures, politicians, and corporate leaders.

  • Copy Editor/Proofreader: Copy editors and proofreaders review and edit written content for grammar, style, and accuracy.

  • Advertising Creative Director: With experience, some creative writers can advance to leadership roles in advertising agencies, overseeing creative teams and campaigns.

Blogs & Industry Professionals to Follow

How the Career Development Center can support

  • How to pitch your stories

  • How to get an agent

Link to other docs to support

DIGITAL COMMUNICATIONS LEADERSHIP

What can you do with a Master’s Degree in Digital Communication Leadership?

A Master’s degree in Digital Communication Leadership can lead to diverse career opportunities. Graduates can advance their careers into higher management and leadership roles such as Digital Marketing Manager/Director, Communication Director, Social Media Strategist, or Brand Manager/Director, overseeing digital strategies and communication efforts. Additionally, you may work as consultants, become UX designers, data analysts, or even start their own digital communication consultancy or agency. The program will enhance your skillset and prepare you for a more fruitful career. The evolving digital landscape offers a wide range of options for those with this specialized degree.

Technology Knowledge

To excel in a role related to digital communication leadership, you'll need a solid understanding of various technologies and digital tools. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Social Media Platforms: A deep understanding of popular social media platforms, their features, analytics, and advertising capabilities is crucial for social media strategists and digital marketers.

  • Content Management Systems (CMS): Proficiency in CMS platforms like WordPress, Drupal, or Joomla can be important for those involved in content creation and management.

  • Analytics and Data Tools: Knowledge of analytics tools like Google Analytics and data visualization tools is essential for tracking and interpreting data to inform decision-making.

  • Email Marketing Platforms: Familiarity with email marketing software (e.g., MailChimp, HubSpot) is valuable for those involved in email campaigns and customer engagement.

  • Search Engine Optimization (SEO): Understanding SEO tools and techniques is vital for digital marketers and content strategists to optimize content for search engines.

  • Advertising Platforms: Proficiency in platforms like Google Ads and Facebook Ads Manager is essential for running and optimizing digital advertising campaigns.

  • Web Development and Design: Basic knowledge of web development languages (HTML, CSS, JavaScript) and design tools (e.g., Adobe Creative Suite) can be advantageous for understanding and managing digital properties.

  • Customer Relationship Management (CRM) Systems: Understanding CRM software like Salesforce is important for managing customer relationships and communication.

  • Mobile and App Technologies: As mobile usage grows, knowledge of mobile technologies and app development can be beneficial for those in digital leadership roles.

  • Cybersecurity and Privacy: Awareness of cybersecurity best practices and privacy regulations is essential to protect digital assets and user data.

  • Emerging Technologies: Staying updated on emerging technologies like artificial intelligence, virtual reality, and blockchain can give you a competitive edge in the digital communication landscape.

  • Data Analysis and Visualization Tools: Proficiency in Excel, Tableau, or Python for data analysis and visualization is valuable for data-driven decision-making.

The specific tech knowledge you need will depend on your job role and industry. Continuous learning and adaptability to evolving technologies are essential in the digital communication field, as the tech landscape is constantly changing.

Competencies and Skills

Success in a Master's Degree in Digital Communication Leadership and careers in this field requires a combination of competencies and soft skills. Here are some key competencies and soft skills that can contribute to your success:

  • Digital Literacy: Proficiency in using digital tools, platforms, and technologies is fundamental in the digital communication field.

  • Content Creation: The ability to create high-quality written and visual content, such as articles, videos, and graphics, is crucial for engaging digital audiences.

  • Data Analysis: Competence in collecting, analyzing, and interpreting data to make data-driven decisions and optimize strategies.

  • Strategic Communication: Understanding how to craft and implement effective communication strategies that align with organizational goals.

  • Project Management: Skills in managing digital projects, including setting goals, timelines, and budgets and ensuring successful execution.

  • Marketing and Advertising: Knowledge of digital marketing techniques, including search engine optimization (SEO), pay-per-click advertising, and social media advertising.

  • UX and UI Design: Understanding user experience (UX) and user interface (UI) design principles for creating user-friendly digital experiences.

  • Crisis Communication: Expertise in handling communication during crises and managing reputation in challenging situations.

Soft skills essential for success in digital communication leadership include strong communication, creativity, adaptability, critical thinking, and emotional intelligence. To enhance your career and grow your leadership skills, effective collaboration, problem-solving, and time management are vital for managing in the dynamic digital landscape. Moreover, ethical and cultural awareness, a customer-centric mindset, and networking abilities are crucial for building positive relationships, understanding diverse audiences, and staying updated in this ever-evolving field.

Emerson Campus Orgs

  • American Marketing Association (AMA)

  • Emerson Communications (EmComm)

  • Public Relations Student Society of America (PRSSA)

  • Emerson Mane Events

  • The EVVY Awards

You can also consider other non-industry-oriented organizations and assist them with your areas of interest (for example: Marketing Team for em Mag).

Industry Job Boards

Boston-Specific Job Boards

Professional Associations and Conferences

Boston Area Conferences

You can apply for professional development funds through the Marketing Communication department and/or the Enhancement Fund to attend these types of conferences:

  • Hypergrowth

  • Inbound (keep an eye out for a code through Career Development)

  • Boston International Search Summit

  • Digital Summit

  • Massachusetts Marketing Summit

  • Content Marketing Conference

Blogs & Industry Professionals to Follow

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

Other organizations to watch for webinars, events, scholarships, and/or conferences. Many of your future employers may be members and/or interact with these groups:

Sample Job Titles That Require a Master’s Degree

A Master's Degree in Digital Communication Leadership can qualify you for a range of job titles that require advanced education and expertise in the field. Here are some sample job titles:

  • Digital Marketing Manager: Responsible for developing and executing digital marketing strategies, including SEO, content marketing, social media, and online advertising.

  • Communication Director: Overseeing an organization's entire communication strategy, including public relations, internal communication, and crisis management.

  • Social Media Strategist: Focusing on creating and implementing social media strategies to maximize an organization's online presence and engagement.

  • Content Strategist: Developing and managing content strategies, ensuring that content aligns with an organization's goals and resonates with its target audience.

  • Brand Manager: Leading efforts to establish and maintain a strong brand identity and image across all digital channels.

  • Digital Project Manager: Managing and coordinating digital projects, from website redesigns to app development, to ensure you’re completed successfully.

  • Digital Communication Consultant: Offering expertise to businesses seeking to improve their digital communication strategies and adapt to the changing digital landscape.

  • User Experience (UX) Designer: Focusing on creating user-friendly and engaging digital experiences by understanding user behavior and applying user-centered design principles.

  • Data Analyst or Data Scientist: Analyzing digital communication data to gain insights into audience behavior and preferences, guiding organizations with data-driven decisions.

  • E-commerce Manager: Overseeing and optimizing online sales platforms to ensure a seamless customer experience and drive revenue for e-commerce businesses.

  • Chief Marketing Officer (CMO): A high-level executive responsible for an organization's entire marketing strategy, including digital communication efforts.

  • Chief Communications Officer (CCO): A senior executive leading an organization's communication efforts, both digital and traditional, to manage reputation and engagement.

  • Academic or Researcher: Pursuing a career in academia as a professor or researcher in the field of digital communication.

  • Nonprofit or Government Roles: Working in the public sector or for nonprofit organizations, focusing on digital communication to promote causes and engage the public.

  • Freelance or Entrepreneur: Using your skills to start your own digital communication consultancy or agency, offering your expertise to clients across various industries.

These are just a few examples, and the specific job titles and roles may vary depending on the industry, organization, and the focus of your Master's program. Your prior experience and interests will also influence the roles you can pursue.

FILM AND MEDIA ART

*WORK IN PROGRESS*

Schedule an appointment with the Graduate Counselor, Tamar Gaffin-Cahn.

MARKETING

What can you do with a Graduate Degree in Marketing?

A graduate degree in marketing equips individuals with advanced skills and knowledge to pursue diverse career opportunities. Graduates can become marketing managers, digital marketing directors, brand managers, or specialize in areas like market research, public relations, and content marketing. They may also choose entrepreneurial paths, academic roles, or work in nonprofit, government, or healthcare marketing.

Tech Knowledge

You should possess various technology skills to excel in a graduate degree program and a career in marketing. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Digital Advertising Platforms: Knowledge of advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others is crucial. Understanding how to create and optimize ad campaigns on these platforms is essential for digital marketing.

  • Analytics Tools: Proficiency in web analytics tools such as Google Analytics is vital for tracking website traffic, user behavior, and the effectiveness of marketing campaigns. Additionally, familiarity with marketing analytics platforms like Adobe Analytics or Mixpanel can be valuable.

  • Email Marketing Software: Email marketing remains a powerful tool. Familiarity with email marketing platforms like Mailchimp, Constant Contact, or HubSpot for creating and managing email campaigns is important.

  • SEO Tools: Search Engine Optimization (SEO) is critical for online visibility. Tools like Moz, SEMrush, Ahrefs, and Google Search Console can help marketers optimize websites for search engines.

  • Content Management Systems (CMS): Knowledge of CMS platforms like WordPress, Drupal, or Joomla is useful, as content creation and management are central to digital marketing efforts.

  • Customer Relationship Management (CRM) Software: Understanding CRM systems like Salesforce, HubSpot CRM, or Zoho CRM can be beneficial for managing customer relationships and sales pipelines.

  • Social Media Management Tools: Social media is a significant part of modern marketing. Tools like Hootsuite, Buffer, or Sprout Social help in scheduling posts, monitoring social media channels, and analyzing social media performance.

  • Marketing Automation Platforms: Platforms like HubSpot, Marketo, or Pardot enable marketing automation, including lead nurturing, email marketing automation, and campaign tracking.

  • Data Analysis Tools: Proficiency in data analysis tools like Excel, Google Sheets, or more advanced tools like Tableau or Power BI is essential for interpreting marketing data and making data-driven decisions.

  • Content Creation Tools: Design and content creation tools such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, or video editing software like Adobe Premiere Pro or Final Cut Pro can be valuable for creating compelling marketing materials.

  • A/B Testing and Optimization Tools: Tools like Optimizely or Google Optimize are used for A/B testing and optimizing landing pages and website elements for better conversion rates.

  • Mobile Marketing Tools: Understanding mobile marketing platforms, in-app advertising, and mobile analytics tools can be crucial as mobile usage continues to grow.

  • Marketing Research Tools: Tools for market research and consumer insights, such as SurveyMonkey, Qualtrics, or Google Surveys, can help in understanding target audiences and market trends.

  • E-commerce Platforms: If your focus is on e-commerce, familiarity with platforms like Shopify, WooCommerce, Magento, or BigCommerce is valuable.

  • Cybersecurity Awareness: An understanding of basic cybersecurity principles is important, especially when handling customer data and adhering to privacy regulations.

  • Marketing Ethics and Compliance: Stay up-to-date on marketing ethics and compliance with regulations such as GDPR and CCPA to ensure your marketing efforts are legal and ethical.

Competencies and Skills

Success in a Master's Degree in Marketing and careers in this field requires a combination of competencies and soft skills. Here are some key competencies and soft skills that can contribute to your success:

  • Communication Skills: Clear and effective communication is vital in marketing. Graduates should be able to convey ideas, present marketing strategies, write compelling copy, and interact with clients and colleagues.

  • Creativity: Marketing requires creative thinking to develop innovative campaigns, design eye-catching visuals, and craft engaging content that captures the audience's attention.

  • Critical Thinking: The ability to analyze data, assess campaign performance, and make data-driven decisions is crucial. Critical thinking helps marketers refine strategies and optimize results.

  • Adaptability: The marketing landscape is ever-changing with new technologies and trends emerging regularly. Graduates should be adaptable and open to learning new tools and strategies.

  • Problem-Solving: Marketers often encounter challenges and obstacles when executing campaigns. Problem-solving skills enable them to identify issues and find solutions quickly and efficiently.

  • Teamwork and Collaboration: Marketing is often a collaborative effort involving cross-functional teams. Being able to work effectively with colleagues from diverse backgrounds and skill sets is essential.

  • Time Management: Meeting deadlines and managing multiple projects simultaneously is common in marketing. Effective time management helps graduates stay organized and deliver results on time.

  • Customer-Centric Mindset: Understanding the customer's needs, preferences, and behaviors is fundamental in marketing. Graduates should be able to empathize with customers and tailor campaigns accordingly.

  • Emotional Intelligence: Recognizing and understanding emotions, both in oneself and others, is important for building rapport with clients, understanding audience sentiment, and managing relationships effectively.

  • Leadership Skills: As marketing professionals progress in their careers, leadership skills become more important. These skills include motivating and guiding teams, setting strategic direction, and making decisions that impact the organization.

  • Negotiation Skills: In roles that involve client interactions, negotiation skills are valuable for reaching mutually beneficial agreements and managing client expectations.

  • Presentation Skills: The ability to deliver clear and compelling presentations is crucial when pitching marketing strategies to clients or presenting campaign results to stakeholders.

  • Networking: Building and maintaining professional relationships within the industry can lead to valuable opportunities and insights. Effective networking can help graduates advance their careers.

  • Ethical and Responsible Marketing: Employers value marketers who prioritize ethical and responsible marketing practices, particularly in an age of increased consumer awareness and scrutiny.

  • Global and Cultural Awareness: In a globalized world, an understanding of cultural differences and global market dynamics can be an asset, especially if you're working on international marketing campaigns.

Emerson Campus Orgs

  • American Marketing Association (AMA)

  • Emerson Communications (EmComm)

  • Public Relations Student Society of America (PRSSA)

  • Emerson Mane Events

  • The EVVY Awards

You can also consider other non-industry-oriented organizations and assist them with your areas of interest (for example: Marketing Team for em Mag).

Industry Job Boards

Industry-Specific Job Boards

Boston-Specific Job Boards

Professional Associations and Conferences

Boston Area Conferences

You can apply for professional development funds through the Marketing Communication department and/or the Enhancement Fund to attend these types of conferences:

  • Hypergrowth

  • Inbound (keep an eye out for a code through Career Development)

  • Boston International Search Summit

  • Digital Summit

  • Massachusetts Marketing Summit

  • Content Marketing Conference

Sample Job Titles that Require a Masters Degree

  • Marketing Coordinator: This entry-level role often involves supporting various marketing initiatives, including social media management, content creation, and campaign coordination.

  • Marketing Specialist: Specialists typically focus on specific areas of marketing, such as digital marketing, email marketing, or content marketing. They may be responsible for planning and executing campaigns within their specialty.

  • Marketing Analyst: Graduates with strong analytical skills might work as marketing analysts, where they gather and interpret data to make data-driven marketing decisions.

  • Digital Marketing Specialist/Manager: These roles focus on online marketing channels, such as SEO, SEM, social media, and email marketing, to drive web traffic and conversions.

  • Content Marketing Coordinator/Manager: Content marketing professionals create and manage content strategies, including blog posts, videos, and infographics, to engage and educate audiences.

  • Social Media Manager: Social media managers oversee a company's social media presence, create content, engage with followers, and measure the impact of social media campaigns.

  • Product Marketing Coordinator/Manager: These roles involve promoting specific products or services by developing marketing strategies and materials tailored to those offerings.

  • Brand Manager: Brand managers are responsible for building and maintaining a strong brand image, including developing branding strategies, messaging, and visual identity.

  • Market Research Analyst: Graduates who excel in market research can work as analysts, gathering and analyzing data on market trends, consumer behavior, and competitors to inform marketing strategies.

  • Advertising Account Coordinator/Manager: These professionals work in advertising agencies, managing client relationships and coordinating advertising campaigns.

  • Public Relations Specialist/Manager: PR specialists manage a company's reputation by creating and implementing public relations strategies, including media relations and crisis management.

  • Email Marketing Specialist/Manager: Focusing on email campaigns, these professionals create, send, and analyze email marketing campaigns to engage with customers and prospects.

  • Event Marketing Coordinator/Manager: Event marketers plan and execute marketing strategies for events, trade shows, and conferences to attract attendees and generate leads.

  • Marketing Automation Specialist: These specialists work with marketing automation tools to streamline and optimize marketing processes, including lead nurturing and customer segmentation.

  • Account-Based Marketing (ABM) Specialist/Manager: ABM professionals create and execute marketing strategies that target specific high-value accounts or clients.

  • E-commerce Marketing Specialist/Manager: E-commerce marketers focus on promoting products or services online, optimizing product listings, and improving conversion rates on e-commerce platforms.

  • Customer Relationship Manager (CRM) Specialist: CRM specialists work with CRM software to manage customer data, analyze customer interactions, and improve customer relationships.

  • Inbound Marketing Specialist/Manager: Inbound marketers create and manage strategies to attract and engage potential customers through content marketing and SEO.

  • Growth Hacker: Growth hackers use creative and data-driven approaches to rapidly grow a company's customer base and revenue.

  • Marketing Consultant: Some graduates work as marketing consultants, offering their expertise to businesses on a project-by-project basis.

Blogs & Industry Professionals to Follow

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

Other organizations to watch for webinars, events, scholarships, and/or conferences. Many of your future employers may be members and/or interact with these groups:

MEDIA DESIGN

What can you do with a Master’s Degree in Media Design?

A Master's degree in media design can open up various career opportunities in design, communication, marketing, and media production. Remember that the specific career opportunities available will depend on your skills, interests, and the focus of your master's program. Networking, internships, and building a strong portfolio are essential to success in media design. Additionally, staying current with industry trends and technologies is crucial to remain competitive in this dynamic field.

Tech Knowledge

You should possess various technology skills to excel in a graduate degree program and a career in media design centered around social justice, animal welfare, climate change, or other community-driven causes. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Graphic Design Software: Proficiency in using graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CorelDRAW, or open-source alternatives like GIMP and Inkscape.

  • Web Development: Knowledge of web development languages and technologies, including HTML, CSS, JavaScript, and content management systems (e.g., WordPress) for creating and maintaining websites.

  • User Experience (UX) and User Interface (UI) Design: Understanding of UX and UI design principles to create intuitive and user-friendly digital interfaces.

  • Video Editing: Skills in video editing software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve for creating impactful video content.

  • Animation: Proficiency in animation software, such as Adobe Animate, After Effects, or 3D animation tools like Blender or Maya for creating animated content.

  • Data Visualization: Knowledge of data visualization tools and libraries (e.g., D3.js, Tableau, Power BI) to effectively present research findings and data.

  • App Development: Familiarity with app development platforms and languages like Swift (iOS), Java/Kotlin (Android), or cross-platform tools like React Native and Flutter for creating mobile apps.

  • Coding and Scripting: Basic programming skills in languages like JavaScript, Python, or Ruby to customize websites and create interactive elements.

  • Content Management Systems (CMS): Understanding of CMS platforms like WordPress, Drupal, or Joomla for building and managing websites.

  • Digital Marketing Tools: Familiarity with digital marketing tools and platforms for social media management, email marketing, and analytics.

  • Search Engine Optimization (SEO): Knowledge of SEO best practices to optimize website content for search engines and improve online visibility.

  • Analytics and Data Tools: Proficiency in tools like Google Analytics, Google Data Studio, or Adobe Analytics for tracking and analyzing user engagement and website performance.

  • Virtual Reality (VR) and Augmented Reality (AR): Skills in VR and AR development platforms like Unity3D or Unreal Engine, if relevant to your projects.

  • Cybersecurity Awareness: Understanding of basic cybersecurity principles and best practices to protect sensitive data and user privacy.

  • Cloud Computing: Familiarity with cloud platforms like AWS, Azure, or Google Cloud for hosting and scaling web applications and services.

  • Version Control: Knowledge of version control systems like Git for collaboration and tracking changes in design and development projects.

  • Accessibility Compliance: Awareness of web accessibility standards (e.g., WCAG) and tools for creating inclusive digital experiences.

  • Mobile-First Design: Understanding of mobile-responsive design principles to ensure your creations are accessible on various devices.

  • UI/UX Prototyping Tools: Proficiency in tools like Sketch, Figma, or Adobe XD for creating wireframes and prototypes.

  • Ethical Technology Practices: Knowledge of ethical design considerations, data ethics, and privacy concerns in the digital world.

These technology skills will enable you to create innovative and impactful media designs, websites, apps, and digital content that contribute to your chosen causes and community-driven initiatives. Remember that technology evolves rapidly, so staying up-to-date with the latest tools and trends in media design and technology is crucial for success in this field.

Competencies & Other Skills

To get a job with a graduate degree in media design focused on social justice, animal welfare, climate change, or other community-driven causes, you'll need a combination of competencies and soft skills. These skills will enable you to effectively use your artistic abilities and community-backed research to create impactful projects and make a positive change in your local or global community. Here are some key competencies and soft skills:

  • Design Skills: Proficiency in graphic, web, multimedia design, and other relevant tools and software, along with the ability to create visually compelling and accessible content and knowledge of design principles, typography, color theory, and user-centered design, are essential skills for this role.

  • Research Skills: Strong qualitative and quantitative research abilities to gather and analyze data related to your chosen cause, including understanding community needs, opinions, and trends, as well as synthesizing research findings into actionable insights, are critical qualifications for this position.

  • Technical Skills: Proficiency in relevant software and tools for media design and development (e.g., Adobe Creative Suite, web development languages, video editing software), coupled with familiarity with programming languages and development frameworks for creating apps and games, is highly desirable for this role.

  • Data Visualization: The ability to present complex data and research findings through effective data visualization techniques, including creating infographics, charts, and interactive data visualizations to convey information, is a key skill for this role.

  • Interdisciplinary & Empathy & Cultural Competency Knowledge: An understanding of the social, environmental, and ethical aspects of their chosen cause, along with awareness of relevant laws, regulations, and policies affecting the cause, as well as an empathetic understanding of the challenges faced by the communities affected by it, and cultural competency to work effectively with diverse groups.

  • Project Management: Skills in project planning, organization, and time management, coupled with the ability to manage resources effectively and consistently meet project deadlines.

  • Communication & Collaboration Skills: Strong written and verbal communication skills to convey your message to diverse audiences, storytelling abilities to engage and inspire others, the ability to collaborate with cross-functional teams, including researchers, developers, activists, and community members, as well as networking skills to build partnerships with organizations and individuals sharing your mission.

  • Advocacy & Activism & Ethical Considerations: A passion for social justice or the chosen cause, along with the ability to advocate for change, is essential, as is knowledge of effective advocacy strategies and tactics. In addition, a strong commitment to ethical design practices and responsible data handling, along with awareness of potential biases and pitfalls in media design, are crucial attributes.

  • Adaptability & Resilience: Demonstrate a willingness to adapt to evolving technologies, tools, and best practices in media design and community-driven initiatives, as well as the ability to persevere in facing challenges and setbacks, given that social change efforts can be long and difficult.

  • Leadership & Influencing Skills: Possess the capability to inspire and lead teams and communities toward a common goal and influence and motivate others through their work and advocacy.

  • Passion & Commitment: A genuine passion for the cause you're working on and a long-term commitment to creating positive change.

Industry Job Boards

Job listing sites

Industry info websites

Professional Associations and Conferences

Sample Job Titles that require a Master’s Degree

  • Digital Strategist

  • Innovation Director

  • User Experience (UX) Designer

  • Civic Designer

  • New Media Catalyst

  • Applied Research

  • Communications Director

  • Community Relations Specialist

  • Corporate Social Responsibility Manager

  • Community Manager

  • Director of Civic Engagement

  • Civic Technologist

  • Civic Artist

POLITICAL COMMUNICATION

What can you do with a Master's Degree in Political Communication?

A master's degree in political communication provides a versatile skill set for a range of impactful roles. Graduates can become political campaign strategists, analysts offering insights on policy issues, government public affairs specialists, or journalists covering political events. Other possibilities include working as political consultants, researchers contributing to academic institutions, or educators shaping the next generation of communication professionals. This degree equips individuals to navigate the intersection of politics and communication, contributing to effective governance, public discourse, and policy advocacy.

Tech Knowledge

Success in the field of political communication often requires proficiency in various technologies to navigate the evolving landscape of media and communication. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Digital Media Tools: Competence in using tools like Adobe Creative Suite for graphic design (e.g., Photoshop, Illustrator) and video editing (e.g., Premiere Pro) to create compelling visual content.

  • Social Media Management: Familiarity with social media platforms and management tools for effective online communication, audience engagement, and strategic dissemination of political messages.

  • Data Analytics and Visualization: Understanding data analytics tools to interpret and present data, helping inform communication strategies based on public sentiment and engagement.

  • Content Management Systems (CMS): Proficiency in using CMS platforms, such as WordPress, for managing and updating websites with timely and relevant political content.

  • Email Marketing Tools: Knowledge of email marketing platforms for crafting and disseminating targeted political messages to specific audiences.

  • Crisis Communication Technologies: Awareness of technologies and platforms that facilitate rapid and effective crisis communication, helping manage and respond to unforeseen events.

  • Polling and Survey Software: Familiarity with software for conducting political polls and surveys, aiding in the collection and analysis of public opinion data.

  • Digital Advertising Platforms: Understanding digital advertising tools, including platforms like Google Ads and social media advertising, for targeted political messaging and outreach.

  • Virtual Communication Tools: Proficiency in virtual communication tools such as Zoom or Microsoft Teams for remote meetings, interviews, and online events.

  • Cybersecurity Awareness: A foundational understanding of cybersecurity principles to protect sensitive political information and maintain the integrity of communication channels.

  • Mobile App Development: Knowledge of mobile app development may be advantageous for political campaigns looking to engage voters through customized applications.

  • Data Privacy Compliance: Awareness of data privacy regulations and compliance, ensuring responsible handling of constituent data and adherence to legal requirements.

Political communication professionals who integrate these technological skills with their strategic and interpersonal abilities can effectively navigate the digital landscape, engage diverse audiences, and contribute to the success of political campaigns, advocacy efforts, and governmental communication.

Competencies + Other Skills

Success in political communication with a master's degree relies on a combination of key competencies and skills. Strong verbal and written communication is paramount for effectively conveying political messages and engaging diverse audiences. Strategic thinking and adaptability are crucial for navigating the dynamic political landscape, while empathy and emotional intelligence foster meaningful connections with constituents. Leadership and ethical decision-making further contribute to guiding communication teams, collaborating with stakeholders, and navigating political discourse complexities with integrity. Additional competencies include:

  • Political Analysis: The ability to analyze political landscapes, policies, and events critically, providing insightful perspectives and informed commentary.

  • Media Management: Proficiency in managing various media channels, including traditional and digital platforms, to effectively disseminate political messages.

  • Campaign Strategy Development: Competence in crafting and implementing comprehensive communication strategies for political campaigns, considering various media and audience dynamics.

  • Message Crafting: Skill in developing clear, persuasive, and tailored political messages that resonate with diverse audiences.

  • Crisis Communication: Expertise in managing communication during crises, mitigating reputational damage, and ensuring effective crisis response.

  • Public Relations: Knowledge of public relations principles and practices, including building and maintaining positive relationships with media outlets and the public.

  • Research and Policy Analysis: Proficiency in conducting in-depth research on political issues and policies, providing a foundation for informed communication.

  • Digital Campaigning: Understanding of digital tools, social media platforms, and online advertising to enhance political campaigning in the digital age.

Roles at Emerson Campus Orgs

  • Graduate Student Association (GSA)

  • Emerson College Polling Society

  • Communications, Politics, and Law Association (CPLA)

You can also consider other non-industry oriented organizations and assist them with your areas of interest (example: Public Relations Team for 50 cent Sound).

Industry Job Boards

Professional Associations and Conferences

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

  • National Communication Association Political Communication Division

  • International Communication Association Political Communication Division

  • American Political Science Association

  • Midwest Political Science Association

  • World Association for Public Opinion Research

  • American Association for Public Opinion Research

Blogs and Industry Professionals to Follow

Sample Job Titles Requiring a Masters Degree

A master's degree in political communication can open doors to various specialized roles within the political and communication spheres. Here are some sample job titles that often require or benefit from a master's degree in political communication:

  • Political Communication Strategist: Develops and implements communication strategies for political campaigns, parties, or candidates, incorporating messaging, media relations, and digital outreach.

  • Director of Public Affairs: Leads public relations and communication efforts for government agencies, non-profits, or advocacy organizations, managing relationships with the media and the public.

  • Political Campaign Manager: Oversees the day-to-day operations of political campaigns, including communication strategies, fundraising efforts, and coordination of campaign activities.

  • Political Analyst/Commentator: Provides expert analysis and commentary on political events for media outlets, think tanks, or research organizations, often requiring a deep understanding of political communication.

  • Government Communication Director: Manages communication strategies for government offices or agencies, ensuring effective public relations and dissemination of policy information.

  • Digital Campaign Director: Focuses on developing and executing digital communication strategies for political campaigns, utilizing online platforms, social media, and digital advertising.

  • Legislative Communication Specialist: Handles communication efforts for legislative offices, including drafting speeches, press releases, and managing media interactions.

  • Political Journalism Professor/Instructor: Teaches political communication courses at the university level, sharing insights and knowledge with aspiring political communicators.

  • Political Speechwriter: Crafts speeches and communication materials for politicians, ensuring messages are clear, persuasive, and aligned with political objectives.

  • Government Affairs Manager: Manages relationships between organizations and government entities, coordinating advocacy efforts and communicating policy positions.

  • Public Opinion Researcher: Conducts research on public opinion and political trends, providing insights that inform political communication strategies.

  • International Relations Communication Specialist: Manages communication efforts for international organizations or government agencies involved in diplomacy and global affairs.

  • Political Communication Consultant: Provides specialized consulting services to political entities, offering advice on communication strategies, crisis management, and public relations.

  • Nonprofit Advocacy Communication Director: Oversees communication strategies for nonprofit organizations focused on advocacy, ensuring effective messaging and engagement.

  • Corporate Political Affairs Manager: Manages communication efforts related to political and regulatory affairs for corporations, ensuring alignment with business goals.

These roles typically require advanced communication skills, strategic thinking, and a nuanced understanding of the intersection between politics and communication, making a master's degree in political communication valuable for those aspiring to excel in these fields.

POPULAR FICTION WRITING & PUBLISHING

What can you do with an MFA in Pop Fic Writing & Publishing?

With an MFA in Popular Fiction Writing & Publishing, you can pursue various career paths in the creative Writing & Publishing industry. Options include becoming a fiction author, working as an editor or literary agent, or entering roles in content creation, such as blogging, marketing, writing teachers or coaches, or transmedia storytelling. Your choice will depend on your interests, skills, and the specific focus of your MFA program, and success often involves building a strong portfolio and staying adaptable in the evolving Writing & Publishing landscape.

Tech Knowledge

Professionals with an MFA in Popular Fiction Writing & Publishing can benefit from knowledge of various technologies to enhance their careers. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Word Processing Software: Proficiency in word processing software like Microsoft Word or Google Docs is essential for writing, editing, and formatting manuscripts.

  • Content Management Systems (CMS): Familiarity with CMS platforms such as WordPress can be valuable if you plan to work in online publishing or maintain a personal blog or website.

  • Digital Publishing Tools: Knowledge of digital publishing tools like Adobe InDesign for creating ebooks and other digital publications.

  • Social Media Platforms: Understanding how to use social media platforms for self-promotion, networking, and marketing your work is crucial for today's writers.

  • Self-Publishing Platforms: If you plan to self-publish, you should know how to use platforms like Amazon Kindle Direct Publishing, Apple iBooks, or other self-publishing services.

  • Research Tools: Familiarity with online research tools, academic databases, and libraries for gathering information and conducting research.

  • Editing Software: Tools like Grammarly or ProWritingAid can assist with proofreading and editing.

  • Email Marketing Platforms: If you're involved in marketing your work, understanding email marketing platforms like Mailchimp or ConvertKit can be beneficial.

  • Website Design: Basic website design and HTML/CSS knowledge can be helpful for authors who maintain their websites or blogs.

  • Graphics and Multimedia Tools: Proficiency in graphic design software (e.g., Adobe Photoshop) or multimedia tools (e.g., Adobe Premiere Pro) can be valuable if you create promotional materials, book covers, or multimedia content.

  • Online Writing Communities: Familiarity with online writing communities and forums can help you connect with other writers, share your work, and receive feedback.

  • Copyright and Intellectual Property Tools: Understanding copyright laws and tools for protecting your intellectual property is important for all writers.

  • Ebook Readers and Apps: Familiarity with popular ebook readers and apps, like Kindle or Apple Books, can help you understand the user experience of your readers.

  • Analytics and SEO Tools: Knowledge of tools like Google Analytics and SEO (Search Engine Optimization) best practices can aid in marketing your online presence.

The specific technologies you need to know will depend on your career goals and the evolving trends in the publishing and writing industry. Staying up-to-date with new technologies and platforms is essential for a successful career in this field.

Competencies + Skills

Competencies and skills needed for a job in Pop Fic Writing & Publishing include specific, measurable skills and qualifications that pertain to the field. These competencies encompass hard skills such as creative writing, storytelling, manuscript editing, and familiarity with publishing industry standards. Additionally, having a strong grasp of genre-specific elements, character development, plot structure, and narrative techniques is essential. Industry knowledge, including an understanding of literary markets, trends, and reader preferences, is crucial for success in the field. Proficiency with word processing and digital publishing tools, along with the ability to effectively market and promote written works, also forms a part of the competencies required for a career in popular fiction Writing & Publishing.

  • Interpersonal Skills: These skills relate to how you interact with others. They include communication, listening, empathy, and conflict resolution. Strong interpersonal skills are essential for building effective relationships and collaborations with colleagues, clients, and stakeholders.

  • Adaptability: The ability to adapt to new situations, changes, and challenges. Adaptability is crucial in a fast-changing world where businesses and industries frequently evolve.

  • Problem-Solving: The capacity to analyze complex issues, identify solutions, and make sound decisions. Problem-solving skills are valuable in virtually all aspects of life, both personally and professionally.

  • Time Management: The skill of effectively managing one's time and prioritizing tasks. This skill is critical for meeting deadlines and increasing overall productivity.

  • Leadership and Teamwork: Leadership skills are essential for leading projects or teams, while teamwork skills are vital for collaborating and working effectively with others. Both are important, and the specific skills can vary depending on the role.

  • Creativity: The ability to think innovatively, generate new ideas, and approach challenges from a fresh perspective. Creativity is valuable in fields that require innovation and problem-solving.

  • Stress Management: The capacity to handle stress, pressure, and difficult situations in a healthy and constructive manner. This skill is vital for maintaining mental and emotional well-being.

  • Critical Thinking: The ability to think analytically and objectively, evaluate information, and make reasoned judgments. Critical thinking is vital for making sound decisions and solving complex problems.

  • Communication Skills: Effective communication, both written and verbal, is crucial for conveying ideas, instructions, and information clearly and persuasively.

  • Emotional Intelligence: Understanding and managing one's emotions and recognizing and empathizing with the emotions of others. Emotional intelligence is essential for building positive relationships and effective communication.

  • Patience: Patience is essential in the often time-consuming writing, editing, and publishing process.

  • Detail-Oriented: Being detail-oriented is necessary to ensure accuracy and quality in manuscripts, publications, and promotional materials.

  • Feedback: the ability to provide constructive feedback to authors and receive feedback gracefully is essential for fostering professional growth and improving the quality of written work.

Emerson Campus Orgs

  • Graduate Student Association

  • PopFic Graduate Student Organization

  • Page Turner Magazine

  • Concrete Literary Magazine

  • The Emerson Review

  • Gauge Magazine

  • Stork Magazine

  • The Berkeley Beacon

  • Emertainment Monthly

  • em Magazine

  • Your Magazine

  • Five Cent Sound

  • Atlas Magazine

  • Emerson College Book Club

  • Graduate Reading Series

  • Redivider

  • Writers of Color

You can also consider other non-industry-oriented organizations and assist them with your areas of interest (for example: having your scripts workshopped in SPEC or writing a newsletter for Women in Motion).

Industry Job Boards

Professional Associations and Conferences

Sample Job Titles that require an MFA

Obtaining an MFA in Popular Fiction Writing & Publishing can qualify you for various job titles in the Writing & Publishing industry. Here are some job titles that often require or benefit from this degree:

  • Fiction Author: As a published fiction author, you can create and sell your own novels and stories in popular genres.

  • Editor: Work as an editor for publishing houses, literary magazines, or freelance editing services, helping authors refine their work.

  • Literary Agent: Represent authors and help them secure publishing deals, negotiate contracts, and navigate the publishing industry.

  • Content Writer: Create content for websites, blogs, marketing materials, or other online platforms, often on a freelance or full-time basis.

  • Writing Instructor: Teach creative writing at the college or university level, or offer writing workshops and classes independently.

  • Book Publicist: Promote books and authors, arrange book tours, and manage marketing and publicity efforts.

  • Marketing and Public Relations Specialist: Use your writing skills to work in marketing, advertising, or public relations, creating content and campaigns.

  • Content Strategist: Develop content strategies for businesses and organizations, including brand stories and messaging.

  • Ebook Publisher: Specializes in publishing ebooks for authors, managing formatting, distribution, and marketing.

  • Freelance Ghostwriter: Write books, articles, or content on behalf of others, often for clients who want to publish under their own name.

  • Manuscript Evaluator: Assess and critique manuscripts for potential publication or improvement.

  • Creative Writing Consultant: Offer expertise and advice to authors or organizations looking to enhance their storytelling and writing capabilities.

  • Transmedia Storyteller: Work in transmedia storytelling, where stories are told across various platforms, including books, video games, and other media.

  • Book Reviewer/Critic: Write book reviews for publications, blogs, or websites, sharing your insights on popular fiction works.

  • Self-Publishing Consultant: Assist authors in self-publishing their work, including formatting, cover design, and marketing strategies.

  • Digital Content Producer: Create digital content for websites, apps, and social media platforms, incorporating storytelling and writing skills.

  • Writing Coach: Provide one-on-one coaching and guidance to writers looking to improve their craft and get published.

The specific job titles and opportunities available to you will depend on your interests, skills, and the focus of your MFA program. Networking, building a strong portfolio, and staying up-to-date with industry trends can also play a crucial role in securing and succeeding in these positions.

Companies to note

  • Book Bub

  • BookForum (NYC)

  • Boston Public Library

  • Boston Athenaeum

  • Boston Teen Author Festival

  • Boston Book Festival

  • 826 Boston

  • Grub Street

  • Ploughshares

  • Mass Poetry

  • Mass Cultural Council

Largest National Publishers

  • Abrams

  • B&H Publishing

  • Candlewick

  • Cengage

  • Chronicle

  • Disney Publishing Worldwide

  • Dover

  • Hachette Book Group

  • HarperCollins

  • Houghton Mifflin Harcourt

  • John Wiley & Sons

  • Kensington

  • Macmillan

  • McGraw Hill Education

  • Penguin Random House

  • Scholastic

  • Simon & Schuster

  • Sourcebooks

  • Sterling

  • Tyndale House

  • Workman

  • W.W. Norton

Boston Publishing Houses

  • Aptara

  • American Press Publishers

  • Barefoot Books

  • Beacon Press

  • Bedford/St. Martin’s

  • Brill Academic Publishers

  • Candlewick Press

  • Charlesbridge

  • Da Capo Press Hachette Book Group

  • David R. Godine, Publisher, Inc.

  • Elsevier (S&T Books & Cell Press)

  • Harvard University Press

  • Hodder & Stoughton

  • Houghton Mifflin Harcourt Publishing

  • Living On Earth/National Public Radio

  • MIT Press

  • National Braille Press

  • Page Street Publishing Co.

  • Ploughshares

  • Publishing Solutions Group

  • Pearson Education

  • School Specialty Literacy and Intervention

  • The Quarto Group

  • The Patriot Ledger

Boston Literary Agencies

  • Aevitas (Formerly Zachary Schuster)

  • Carolyn Jenks Agency

  • Kneerim & Williams

  • Rees Literary Agency

  • The Brattle Agency LLC

  • The Doe Coover Agency

  • The Strothman Agency LLC

Link to other docs to support

PUBLIC RELATIONS

What can you do with a degree in Public Relations?

All companies and organizations depend on a strong public relations team to carefully navigate through their internal and external relationships. A degree in Public Relations prepares students to be strategic thinkers, strong communicators, and future innovators in the evolving world of communication. Students will enter the workforce with the ability to work in both in-person and online mediums as marketers, social media managers, public relations representatives, and more.

Tech Knowledge

Professionals with a master's degree in Public Relations may benefit from technological knowledge and skills. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Social Media Management Platforms: Proficiency in tools like Hootsuite, Buffer, or Sprout Social is essential for managing and scheduling social media content across multiple platforms.

  • Media Monitoring and Analysis Tools: Platforms like Meltwater, Cision, or Brandwatch help PR professionals monitor media coverage, track mentions, and analyze sentiment about their clients or organizations.

  • Content Management Systems (CMS): Understanding CMS platforms like WordPress or Drupal is valuable for managing and updating online content, especially for clients with blogs or news sections.

  • Email Marketing Software: Familiarity with email marketing platforms like MailChimp, Constant Contact, or HubSpot can be crucial for creating and analyzing email campaigns.

  • Analytics Tools: Proficiency in Google Analytics and other web analytics tools is essential for measuring the impact of PR efforts and understanding website traffic.

  • Graphic Design Software: Basic skills in graphic design tools like Adobe Photoshop or Canva can be helpful for creating eye-catching visuals and graphics for PR materials.

  • Video Editing Software: Knowledge of video editing software like Adobe Premiere Pro or Final Cut Pro is valuable for creating and editing video content for PR campaigns.

  • Customer Relationship Management (CRM) Systems: PR professionals may use CRM software like Salesforce or HubSpot to manage media contacts, track interactions, and nurture relationships.

  • Press Release Distribution Services: Familiarity with services like PR Newswire, Business Wire, or PRWeb is crucial for distributing press releases to media outlets and online platforms.

  • Project Management Tools: Tools like Trello, Asana, or Monday.com can help PR teams stay organized, collaborate efficiently, and manage project timelines.

  • Data Visualization Tools: Knowledge of tools like Tableau or Google Data Studio can aid in creating compelling data visualizations to support PR campaigns and reports.

  • Social Listening Tools: Advanced social listening tools like Sysomos or Brandwatch allow PR professionals to monitor and analyze social media conversations and trends.

  • Crisis Communication Software: Familiarity with crisis communication platforms can help PR teams manage and respond to crises effectively, such as Everbridge or OnSolve.

  • Media Database Software: Access to media databases like Muck Rack or Gorkana can assist PR practitioners in identifying and connecting with relevant journalists and influencers.

  • AI and Machine Learning Tools: Understanding the use of AI and machine learning in PR, such as sentiment analysis or predictive analytics, can provide a competitive edge.

  • Cybersecurity Tools: Given the importance of data security, knowledge of cybersecurity tools and best practices is essential to protect sensitive information.

  • Content Collaboration Tools: Collaboration tools like Slack or Microsoft Teams can facilitate communication and teamwork among PR professionals, especially in remote work settings.

Competencies & Other Skills

PR professionals require a range of professional skills to excel in their roles. This includes building and nurturing relationships with the media, crafting well-written content through strong writing and editing skills, and devising strategic communication plans that align with organizational objectives. Proficiency in crisis communication, digital and social media management, content creation, event planning, media monitoring, and analysis is essential for staying competitive in the ever-evolving field of public relations. Moreover, effective storytelling, in-depth research, and a commitment to ethical standards round out the professional skill set necessary for success in this dynamic profession.

  • Communication: Strong verbal and written communication skills are essential for conveying messages clearly and building rapport with clients, colleagues, and the media.

  • Creativity: PR professionals often need to think creatively to develop unique story angles and campaigns that capture attention.

  • Adaptability: The PR landscape can change rapidly, so being adaptable and open to new strategies and technologies is crucial.

  • Problem-Solving: PR practitioners often encounter challenges and crises that require quick thinking and effective problem-solving.

  • Relationship Building: Building and maintaining relationships with clients, colleagues, and media professionals is a cornerstone of PR success.

  • Time Management: PR professionals often juggle multiple projects and deadlines, so effective time management is vital.

  • Empathy: Understanding and empathizing with clients and target audiences helps tailor messaging and responses effectively.

  • Attention to Detail: Precision is crucial in PR to avoid errors in messaging or materials.

  • Negotiation: Negotiating with media outlets, partners, or clients for the best outcomes requires strong negotiation skills.

  • Ethical Judgment: Upholding ethical standards and integrity is paramount in PR, as trust is a cornerstone of the profession.

  • Networking: Expanding professional networks and connecting with industry peers can lead to new opportunities and insights.

  • Stress Management: PR professionals often work in high-pressure environments, so the ability to manage stress and stay composed is important.

Industry-Specific Job Boards

Boston-Specific Job Boards

Professional Associations and Conferences

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

You can apply for professional development funds through the Marketing Communication department and/or the Enhancement Fund to attend these types of conferences: PRSA Boston

Industry Blogs to Follow

Sample Job Titles Requiring a Masters Degree

  • Public Relations Specialist: This entry-level role involves creating press releases, managing media relations, and assisting with PR campaigns.

  • Communications Coordinator: Communications coordinators help develop and execute communication strategies, including content creation and social media management.

  • Media Relations Coordinator: Graduates in this role focus on building relationships with journalists and securing media coverage for their organizations or clients.

  • Social Media Specialist: Social media specialists are responsible for managing and growing a company's social media presence, creating content, and engaging with followers.

  • Content Creator/Manager: Content creators and managers develop and manage content strategies, including blog posts, videos, and other materials to engage audiences.

  • Event Coordinator: Event coordinators plan and manage PR events, such as press conferences, product launches, or promotional events.

  • Crisis Communications Specialist: These professionals specialize in managing communication during crises and developing crisis communication plans.

  • Corporate Communications Specialist: Corporate communications specialists work on internal and external communication efforts for organizations, including employee communications and public announcements.

  • Digital Marketing Coordinator: Graduates with digital marketing skills can work in coordinating and executing digital marketing campaigns within the PR context.

  • Public Affairs Specialist: Public affairs specialists work in government, nonprofits, or corporations to manage communication with the public, government entities, and stakeholders.

  • PR Account Coordinator: In PR agencies, account coordinators assist with client accounts, helping to plan and execute PR strategies.

  • Nonprofit PR Coordinator/Manager: Nonprofits often hire PR professionals to manage communication efforts aimed at promoting their missions and programs.

  • Healthcare PR Specialist: In the healthcare industry, PR specialists focus on promoting hospitals, clinics, and healthcare services to patients and the community.

  • Government/Public Sector Communications: Working in government or the public sector, communications professionals may oversee communication efforts for public programs, services, and initiatives.

  • Internal Communications Specialist: These specialists focus on communicating within an organization, ensuring employees are informed and engaged.

  • PR Consultant: Some graduates choose to work as independent PR consultants, offering their expertise to clients on a freelance or contract basis.

  • Media Analyst: Media analysts specialize in monitoring media coverage and analyzing media trends, helping organizations shape their PR strategies.

  • Research Analyst: Research analysts gather data and conduct market research to inform PR strategies and campaigns.

  • Educational Communications Coordinator: Universities and educational institutions often hire communications professionals to promote their programs and engage with students and alumni.

  • Brand Communications Manager: Graduates with a focus on brand management may work as brand communications managers, responsible for maintaining brand consistency and messaging.

PUBLISHING AND WRITING

What can you do with an MA in Publishing & Writing?

With a master's degree in Publishing & Writing, individuals can pursue a variety of career paths within the publishing industry and related fields. Graduates may work as editors, literary agents, or content developers for publishing houses, magazines, or online platforms. They can also explore content marketing, communications, or public relations roles, leveraging their writing and editing skills in diverse professional settings.

Tech Knowledge

Professionals with a master's degree in publishing and writing benefit from a range of technological skills to navigate the industry's evolving landscape. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Desktop Publishing Software: Proficiency in software such as Adobe InDesign for layout design and formatting, crucial for creating print and digital publications.

  • Content Management Systems (CMS): Familiarity with CMS platforms like WordPress for efficiently managing and publishing content on websites.

  • Digital Publishing Tools: Understanding of tools and platforms for digital publishing, including e-book creation software and interactive content development tools.

  • Editing and Proofreading Software: Knowledge of editing tools such as Grammarly or ProWritingAid for efficient proofreading and editing processes.

  • SEO Basics: Understanding of Search Engine Optimization (SEO) principles to optimize written content for online discoverability.

  • Data Analytics: Basic knowledge of analytics tools to track and analyze reader engagement, helping inform content strategy.

  • Social Media Management: Proficiency in social media platforms and management tools for effective promotion and distribution of published content.

  • Graphic Design Basics: Familiarity with basic graphic design tools (e.g., Canva) for creating visually appealing promotional materials and social media graphics.

  • Microsoft Office Suite: Competence in word processing software (e.g., Microsoft Word) for document creation and collaboration.

  • Collaboration Tools: Knowledge of collaborative platforms such as Google Workspace or Microsoft Teams for effective team communication and project collaboration.

  • Digital Marketing: Understanding the fundamentals of digital marketing tools and strategies to promote and distribute published content.

  • E-book Platforms: Familiarity with platforms like Kindle Direct Publishing (KDP) or other e-book distribution channels for independent publishing.

  • Copyright and Intellectual Property Awareness: Knowledge of digital rights management and copyright issues relevant to online publishing.

  • HTML/CSS Basics: Basic understanding of HTML and CSS for content formatting and customization in digital publishing environments.

  • Cybersecurity Awareness: Awareness of cybersecurity principles to protect digital assets and sensitive information.

Staying abreast of technological advancements and incorporating these tools into their skill set empowers professionals in publishing and writing to adapt to industry changes, enhance efficiency, and effectively engage with digital audiences.

Competencies + Other Skills

Professionals with a master's degree in publishing and writing benefit greatly from several essential skills. Exceptional communication skills are crucial for effective collaboration with authors, team members, and stakeholders. Creativity is vital for generating innovative content and adapting to changing industry demands, while adaptability ensures resilience in navigating evolving trends and technologies. Strong interpersonal skills, including empathy and relationship-building, contribute to successful negotiations and partnerships within the publishing community. Overall, combining these skills, a passion for storytelling and an acute attention to detail, fosters success in the dynamic and competitive field of publishing and writing. Key skills include:

  • Editorial Expertise: Strong editing, proofreading, and grammar skills to ensure high-quality written content.

  • Writing Proficiency: Exceptional writing skills across various genres and formats, demonstrating creativity and adaptability.

  • Project Management: Competence in managing multiple projects simultaneously, including scheduling, coordination, and meeting deadlines.

  • Publishing Industry Knowledge: A deep understanding of the publishing industry, including trends, market dynamics, and evolving technologies.

  • Market Research: Ability to conduct market research to identify audience preferences, market demands, and potential trends.

  • Content Strategy: Skill in developing and implementing effective content strategies to meet organizational goals and audience needs.

  • Digital Literacy: Familiarity with digital platforms, online publishing tools, and e-book formats to adapt to the digital publishing landscape.

  • Communication Skills: Strong verbal and written communication skills to effectively convey ideas, collaborate with team members, and engage with stakeholders.

  • Networking: Ability to build and maintain professional relationships within the publishing industry, including authors, agents, and fellow professionals.

  • Intellectual Property Awareness: Knowledge of copyright laws and intellectual property issues relevant to the publishing industry.

  • Adaptability: Flexibility to adapt to changes in the industry, whether technological advancements or shifts in audience preferences.

  • Marketing and Promotion: Understanding of marketing principles to effectively promote and market published content.

  • Collaboration: Ability to collaborate with various stakeholders, including authors, designers, marketers, and distributors, to produce and promote content.

  • Data Analysis: Basic skills in data analysis to assess the performance of published content and inform future strategies.

  • Attention to Detail: Meticulous attention to detail in all aspects of the publishing process, from content creation to proofreading and formatting.

  • Leadership: Leadership skills to guide editorial teams, manage projects, and make strategic decisions.

  • Ethical Considerations: A commitment to ethical practices, including fair treatment of authors, transparency, and integrity in all aspects of publishing.

By combining these competencies with a passion for storytelling, creativity, and a keen awareness of industry trends, professionals with a master's degree in publishing and writing can position themselves for success in the dynamic and competitive publishing landscape.

Roles at Emerson Campus Orgs

  • Concrete Literary Magazine

  • The Emerson Review

  • Gauge Magazine

  • Stork Magazine

  • The Berkeley Beacon

  • Emertainment Monthly

  • em Magazine

  • Your Magazine

  • Five Cent Sound

  • Atlas Magazine

You can also consider other non-industry-oriented organizations and assist them with your areas of interest (example: having your scripts workshopped in SPEC or writing a newsletter for Women in Motion).

Industry Job Boards

Professional Associations and Conferences

  • Bookbuilders of Boston

  • Grub Street, Inc.

  • American Booksellers Association

  • American Copy Editors Society

  • American Institute of Graphic Arts

  • American Library Association

  • Association of American Publishers

  • Association of American University Presses

  • Society of American Business Editors and Writers, Inc.

  • Author’s Guild

  • International Digital Publishing Forum

  • International Publishers Association

  • The Association of Magazine Media

  • National Association of Science WritersNational Book Foundation

  • National Writers Union

  • Printing Industries of America

  • American Society of Magazine Editors

  • City and Regional Magazine Association

  • United States Copyright Office through the Library of Congress

  • Writers Guild of America - www.wga.org (West) & www.wgaeast.com (East)

Sample Job Titles Requiring a Masters Degree

Professionals with a master's degree in publishing and writing can pursue a range of rewarding roles within the publishing industry and related fields. Sample job titles include:

  • Editor-in-Chief: Responsible for overseeing the editorial direction of a publication, managing the editorial team, and ensuring the overall quality of content.

  • Literary Agent: Represents authors, negotiates book deals, and provides guidance to writers on manuscript development and market trends.

  • Content Development Manager: Leads the planning and execution of content strategies, overseeing the creation of engaging and marketable written materials.

  • Acquisitions Editor: Identifies and acquires manuscripts for publication, collaborating with authors and ensuring the alignment of content with the publishing house's goals.

  • Copywriting Manager: Manages a team of copywriters, overseeing the creation of promotional and marketing materials to enhance brand visibility and drive sales.

  • Digital Publishing Specialist: Focuses on the digital aspects of publishing, including e-books, online platforms, and multimedia content, ensuring a strong digital presence.

  • Publications Director: Leads the strategic planning and execution of publications, overseeing editorial teams, budgets, and overall publishing objectives.

  • Literary Magazine Editor: Manages the editorial process for literary magazines, curating and publishing short stories, poems, and essays.

  • Creative Writing Instructor/Professor: Teaches creative writing courses at the university level, guiding aspiring writers in developing their craft.

  • Content Marketing Manager: Develops and executes content marketing strategies, creating written content to promote products, services, or brands.

  • Communication and Publications Coordinator: Coordinates the production of various publications, including newsletters, brochures, and reports, for organizations or institutions.

  • Grant Writer: Crafts compelling grant proposals to secure funding for publishing projects, literary initiatives, or nonprofit organizations.

  • Freelance Writer/Author: Works independently to create content for various clients, publishers, or platforms, ranging from articles and blog posts to books.

  • Managing Editor: Oversees the day-to-day operations of an editorial department, managing workflows, schedules, and team collaboration.

  • Book Review Editor: Specializes in reviewing and critiquing books for publication, providing insights and recommendations to potential readers.

These job titles represent a diverse array of opportunities for professionals with a master's degree in publishing and writing, allowing them to contribute to creating, promoting, and managing written content across various mediums and platforms.

Other Supporting Resources

SPORTS COMMUNICATION

What can you do with a Master's Degree in Sports Communication?

With a master's degree in sports communication, individuals can pursue a variety of career paths within the dynamic field of sports media and communication. Graduates may find opportunities as sports journalists, broadcasters, or public relations specialists, working for sports organizations, media outlets, or marketing agencies. Additionally, they can explore roles in sports content creation, social media management, or sports event coordination, leveraging their expertise to effectively communicate and engage audiences in the ever-evolving landscape of sports media.

Tech Knowledge

A master's degree in sports communication and relevant technological skills can significantly enhance one's competitiveness in the industry. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Digital Media Tools: Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for creating and editing images, videos, and other multimedia content.

  • Video Editing Software: Skills in video editing software, such as Adobe Premiere Pro or Final Cut Pro, for producing high-quality video content, including highlights, interviews, and promotional materials.

  • Graphic Design Applications: Familiarity with graphic design tools like Canva or Adobe Illustrator for creating visually appealing graphics, infographics, and promotional materials.

  • Social Media Management: Understanding of social media platforms (e.g., Facebook, Twitter, Instagram) and proficiency in social media management tools for effective communication, audience engagement, and content distribution.

  • Analytics: Knowledge of analytics tools (e.g., Google Analytics, social media analytics) to track and analyze engagement metrics, allowing for data-driven decision-making in content strategy.

  • Content Management Systems (CMS): Understanding of CMS platforms (e.g., WordPress) for managing and updating content on websites, crucial for individuals involved in maintaining sports-related sites.

  • Web Development Basics: Fundamental knowledge of HTML, CSS, and web development principles can be advantageous for those who need to customize or troubleshoot web content.

  • Emerging Technologies (VR/AR): Awareness of virtual reality (VR) and augmented reality (AR) technologies, exploring their potential applications in sports communication, such as creating immersive fan experiences or innovative storytelling.

These technological skills, combined with a solid foundation in sports communication, can equip professionals to navigate the evolving landscape of sports media and effectively communicate with diverse audiences.

Competencies + Other Skills

Successful careers in sports communication require strong communication skills to convey messages effectively, adaptability to navigate the dynamic nature of the sports industry, creativity for developing engaging content, and the ability to collaborate with diverse teams. Additionally, problem-solving skills are crucial for addressing challenges and unexpected events, while effective time management ensures the timely delivery of tasks and meeting deadlines. Emotional intelligence plays a role in navigating sensitive situations, and adept networking is essential for building and sustaining professional relationships within the sports and media communities.

  • Media Production Skills: Competence in producing various forms of media content, including writing, video production, photography, and graphic design.

  • Interviewing and Reporting: Ability to conduct insightful interviews, gather relevant information, and communicate it effectively through journalistic writing or reporting.

  • Content Strategy and Planning: Skill in developing and implementing content strategies, understanding the target audience, and tailoring communication to meet specific goals.

  • Crisis Communication: Ability to handle crisis situations and communicate effectively under pressure, maintaining a positive image for individuals or sports organizations.

  • Social Media Management: Proficiency in managing social media platforms, engaging with audiences, and leveraging these channels for effective communication and brand building.

  • Event Management: Competence in planning and executing sports events, including coordination with various stakeholders, managing logistics, and ensuring a seamless experience for participants and audiences.

  • Media Relations: Skill in building and maintaining positive relationships with media outlets, journalists, and other communication partners to enhance coverage and visibility.

  • Brand Management: Ability to strategically manage and enhance the brand image of sports teams, athletes, or organizations through consistent and positive communication.

Roles at Emerson Campus Orgs

  • Emerson Channel Sports

  • Emerson Intramural Sports

  • Sports reporting for EIV, Emerson Channel, The Berkeley Beacon, WERS or WEBN

  • Emerson Outdoor Recreational Community

  • Emerson Esports

Industry-Specific Job Boards

Professional Associations and Conferences

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

Blogs + Industry professionals to follow

Sample Job Titles Requiring a Masters Degree

Individuals with a master's degree in sports communication can pursue various rewarding careers. Some sample job titles include:

  • Sports Communication Manager: Responsibilities may include overseeing all aspects of communication strategy, managing media relations, and developing content for sports organizations or teams.

  • Sports Content Director: In charge of planning and executing content strategies across multiple platforms, overseeing a team of content creators, and ensuring consistent and engaging communication.

  • Sports Public Relations Director: Leading public relations efforts for sports teams, athletes, or organizations, managing media interactions, and maintaining a positive public image.

  • Sports Broadcast Producer: Directing and producing sports broadcasts, including live events, pre-game shows, and highlight packages for television, online streaming, or radio.

  • Digital Media Manager - Sports: Managing digital platforms, social media accounts, and online content for sports organizations, ensuring a strong online presence and effective engagement with fans.

  • Sports Marketing Strategist: Developing and implementing marketing strategies for sports entities, utilizing communication skills to enhance brand visibility and engage target audiences.

  • Sports Journalist/Reporter (specializing in sports): This person reports on sports events, conducts interviews with athletes and coaches, and produces written or multimedia content for news outlets or sports organizations.

  • Sports Event Coordinator: Planning and executing sports events, overseeing logistical details, coordinating media coverage, and ensuring a smooth and successful event experience.

  • Sports Media Relations Specialist: Managing relationships between sports organizations and the media, facilitating interviews, and ensuring accurate and positive coverage.

  • Sports Social Media Manager: Developing and implementing social media strategies, creating engaging content, and managing social media accounts to enhance the online presence of sports entities.

  • Sports Analytics Communication Specialist: Communicating complex sports analytics insights to diverse audiences, translating data into compelling narratives for stakeholders and fans.

  • Sports Communication Instructor/Professor: Teaching sports communication courses at the university level, sharing expertise with aspiring professionals in the field.

These job titles reflect the diverse opportunities available for individuals with a master's degree in sports communication, spanning roles in management, content creation, public relations, broadcasting, and more.

STRATEGIC MARKETING COMMUNICATION

What can you do with a Master's Degree in Strategic Marketing Communication?

With a master's degree in strategic marketing communications, individuals can pursue dynamic and influential roles in the business world. This qualification opens doors to opportunities such as marketing management, brand strategy development, digital marketing leadership, public relations management, and communication consultancy. Graduates are equipped to lead comprehensive and effective marketing campaigns, shape brand narratives, and navigate the evolving landscape of digital communication to drive business success.

Tech Knowledge

In a successful career with a degree in strategic marketing communications, professionals benefit from a solid foundation in various technologies. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Digital Marketing Platforms: Mastery of digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and other analytics tools for data-driven campaign optimization.

  • Marketing Automation Software: Familiarity with marketing automation tools like HubSpot, Marketo, or Pardot to streamline and optimize marketing processes.

  • Customer Relationship Management (CRM) Systems: Proficiency in CRM systems such as Salesforce to manage customer data, track interactions, and enhance customer relationship strategies.

  • Content Management Systems (CMS): Knowledge of CMS platforms like WordPress for efficient content creation, publishing, and management.

  • Social Media Management Tools: Mastery of social media management tools such as Hootsuite or Buffer to schedule posts, track engagement, and manage multiple social platforms.

  • Search Engine Optimization (SEO) Tools: Understanding of SEO tools like Moz or SEMrush to optimize content for search engines and enhance online visibility.

  • Graphic Design Software: Basic knowledge of graphic design tools like Adobe Creative Suite (Photoshop, Illustrator) for creating visually appealing marketing materials.

  • Email Marketing Platforms: Proficiency in email marketing platforms like Mailchimp or Constant Contact for creating and managing email campaigns.

  • Web Analytics: Understanding of web analytics tools (e.g., Google Analytics) to track website performance, user behavior, and conversion metrics.

  • Video Editing Software: Basic knowledge of video editing tools such as Adobe Premiere or Final Cut Pro for creating compelling video content.

  • Virtual Collaboration Tools: Competence in virtual collaboration tools like Slack, Microsoft Teams, or Zoom for effective team communication, especially in remote work environments.

  • Augmented Reality (AR) and Virtual Reality (VR): Awareness of emerging technologies like AR and VR for innovative and immersive marketing experiences.

  • Cybersecurity Awareness: Basic knowledge of cybersecurity principles to protect sensitive marketing data and ensure the secure handling of customer information.

  • E-commerce Platforms: Familiarity with e-commerce platforms like Shopify or Magento for executing online sales strategies.

  • Mobile App Analytics: Understanding of mobile app analytics tools to optimize marketing efforts in the mobile space.

Keeping abreast of technological advancements in the marketing field enhances professionals' capabilities to navigate the digital landscape, execute effective campaigns, and contribute to the success of strategic marketing communications initiatives.

Competencies + Other Skills

Success in a strategic marketing communications career demands a combination of essential soft skills. Effective communication skills are paramount, enabling professionals to articulate complex ideas and build relationships with diverse stakeholders. Creativity fuels innovative campaign development, while adaptability ensures the agility needed to navigate evolving market dynamics. Strong collaboration, leadership, and emotional intelligence contribute to fostering positive team dynamics and navigating the dynamic landscape of strategic marketing with resilience and impact.

  • Strategic Thinking: The ability to think critically and develop comprehensive marketing strategies aligned with organizational goals, market trends, and consumer behavior.

  • Market Research and Analysis: Proficiency in conducting market research to identify target audiences, understand industry trends, and gather insights for effective communication strategies.

  • Data Analytics: Competence in utilizing data analytics tools to measure and analyze the performance of marketing campaigns, enabling data-driven decision-making.

  • Digital Marketing Expertise: In-depth knowledge of digital marketing channels, including social media, content marketing, email campaigns, SEO, and PPC advertising.

  • Brand Management: Skill in developing and managing brand strategies, ensuring consistent brand messaging across all communication channels.

  • Integrated Marketing Communication (IMC): Understanding and application of IMC principles, coordinating various communication channels to convey a unified and cohesive brand message.

  • Content Strategy: Proficiency in developing content strategies that resonate with target audiences, drive engagement, and align with overall marketing objectives.

  • Cross-Functional Collaboration: Ability to collaborate with diverse teams, including marketing, sales, product development, and design, to ensure a holistic approach to strategic communication.

  • Crisis Communication Management: Competence in handling crisis communication effectively, managing reputational challenges, and implementing crisis response plans.

  • Technology Integration: Knowledge of marketing automation tools, customer relationship management (CRM) systems, and other technologies to streamline and optimize marketing processes.

Industry Job Boards

Boston-Specific Job Boards

Professional Associations, Conferences, and Industry Professionals to Know

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect.

Other organizations to watch for webinars, events, scholarships, and/or conferences. Many of your future employers may be members and/or interact with these groups:

Boston Area Conferences

You can apply for professional development funds through the Marketing Communication department and/or the Enhancement Fund to attend these types of conferences:

  • Hypergrowth

  • Inbound (keep an eye out for a code through Career Development)

  • Boston International Search Summit

  • Digital Summit

  • Massachusetts Marketing Summit

  • Content Marketing Conference

Sample Job Titles Requiring a Masters Degree

A master's degree in strategic marketing communications can open doors to various advanced and leadership roles in the field. Sample job titles include:

  • Marketing Director: Leads and oversees the overall marketing strategy of an organization, directing marketing campaigns, brand development, and communication initiatives.

  • Brand Strategist: Develops and implements strategies to enhance brand identity, positioning, and messaging, ensuring consistency across various channels.

  • Digital Marketing Manager: Manages digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive online presence and customer engagement.

  • Director of Communications: Heads the communication department, responsible for developing and executing comprehensive communication strategies aligned with organizational goals.

  • Chief Marketing Officer (CMO): Serves as the top marketing executive, providing strategic direction for all marketing and communication efforts within an organization.

  • Public Relations Director: Oversees public relations initiatives, manages media relations, and ensures positive public perception of an organization or brand.

  • Content Marketing Manager: Develops and implements content strategies to drive brand awareness, engagement, and lead generation through various content channels.

  • Social Media Strategist: Creates and executes social media strategies to enhance brand visibility, engage audiences, and drive marketing objectives.

  • Market Research Manager: Leads market research initiatives, gathering and analyzing data to inform marketing strategies and decision-making.

  • Advertising Manager: Manages advertising campaigns, working with creative teams to develop impactful and targeted advertisements across different media channels.

  • Product Marketing Manager: Develops and implements marketing strategies for specific products, overseeing product launches, messaging, and positioning.

  • Corporate Communications Manager: Manages internal and external corporate communications, ensuring consistent and effective messaging to various stakeholders.

  • Integrated Marketing Communications (IMC) Director: Directs and coordinates integrated marketing communication efforts, aligning strategies across various channels for a cohesive brand message.

  • E-commerce Marketing Manager: Focuses on marketing strategies for online sales, including website optimization, digital advertising, and customer engagement.

  • Senior Marketing Analyst: Analyzes marketing data and trends, providing insights to optimize marketing strategies and improve overall performance.

  • Healthcare Marketing Director: Specializes in developing and executing marketing strategies within the healthcare industry, navigating unique challenges and regulations.

  • Technology Marketing Manager: Leads marketing initiatives for technology products or services, understanding the tech landscape and effectively communicating technical features to diverse audiences.

These roles often require a combination of strategic thinking, leadership skills, and a deep understanding of marketing principles, making a master's degree in strategic marketing communications valuable for professionals aspiring to excel in their careers.

THEATRE EDUCATION AND APPLIED THEATRE

What can you do with an MA or MFA in Theatre Education and Applied Theatre?

With an MA or MFA degree in Theatre Education and Applied Theatre, you can pursue various careers and opportunities. You'll be equipped to teach theatre and drama in a variety of settings, develop and implement theatre programs in educational, non-profit, and community-based institutions, or facilitate the use of theatre techniques for personal and/or communal growth, healing and/or justice. This degree will also help with licensing based on the state where you conduct business. Additionally, you can explore roles in community engagement, arts administration, and for the Applied Theatre track, support organizations and communities to use theatre and the arts to support and amplify social justice work.

Tech Knowledge

In the future, you may want to familiarize yourself with some of this information for certain jobs. When you’re ready to research future positions after graduation, review job descriptions to identify which technologies you may need to be familiar with. 

  • Audio-Visual Equipment: Understanding how to operate and integrate audio and video equipment is crucial for modern theatre productions and educational settings.

  • Theater Lighting Systems: Knowledge of lighting equipment and software used in theatrical productions and how to create different lighting effects.

  • Digital Media Production: Skills in video editing, sound production, and multimedia design for creating promotional materials or educational resources.

  • Educational Software: Proficiency with software and tools for lesson planning, curriculum development, and student assessment. This also includes learning management systems and online teaching tools for virtual or hybrid teaching environments.

  • Drama and Theater Software: Specialized software and tools for scriptwriting, set design, and virtual staging can be valuable in an educational or production context.

  • Community Engagement and Communication Tools: Skills in communication and collaboration platforms to engage with community stakeholders, students, and participants.

  • Database and Administrative Software: Proficiency in software used for managing administrative tasks, such as student records, scheduling, and financial management.

The specific technologies you'll need to know can vary depending on your role and the particular focus of your work within Theatre Education and Applied Theatre. Staying updated with the latest advancements in relevant software and hardware can be essential to adapt to changing educational and production needs.

Competencies and Skills

A combination of competencies and soft skills is essential for success in Theatre Education and Applied Theatre. Here are some key competencies to know:

  • Pedagogical Knowledge: Understanding educational principles and strategies to effectively teach theatre and drama concepts and/or use theatre methods to facilitate community reflection, dialogue, and action.

  • Theatre Production Skills: Proficiency in various aspects of theatre production, such as directing, devising, stage design, lighting, sound, and costume design.

  • Curriculum Development: The ability to create, adapt, and implement curriculum plans for theatre programs at various educational levels and/or in various community settings

  • Community Engagement: Skills in engaging and collaborating with diverse communities and organizations for applied theatre projects.

  • Script Analysis: The ability to critically analyze and interpret scripts for performance and educational purposes.

  • Adaptation and Creativity: The capacity to adapt to different situations and think creatively to address challenges in teaching and production.

  • Research and Evaluation: Conduct research on theatre education and applied theatre and use evaluation methods to assess program effectiveness.

Additionally, skills in this field include effective communication, collaboration, and empathy to connect with students, actors, and community members while fostering understanding and teamwork. Adaptability, problem-solving, and cultural sensitivity are also important, allowing professionals to navigate the dynamic nature of theatre and effectively address challenges in a diverse, multicultural context. Leadership, emotional intelligence, and self-reflection further enhance the ability to inspire and guide teams, manage emotions, and continuously improve teaching and artistic practices.

Sample Job Titles with an MA or MFA in Theatre Education and Applied Theatre

Recent graduates with a Theatre Education and Applied Theatre MA or MFA can explore various job opportunities in education, theatre production, and community engagement. Here are some sample job titles suitable for recent graduates in this field:

  • Theatre Educator: Teaching theatre and drama at elementary, middle, or high schools.

  • Drama Teacher: Specializing in drama instruction within an educational setting.

  • Teaching Artist: Collaborating with schools and organizations to deliver arts-based educational programs.

  • Education and/or Community Engagement Associate: Supporting and developing education and/or community engagement work at theatre organizations

  • Assistant Director: Supporting the director in theatre productions' creative and logistical aspects.

  • Arts Administrator: Managing the operations of theatre companies, educational programs, or arts organizations.

  • Community Engagement Coordinator: Facilitating community outreach programs and events using theatre.

  • Program Coordinator: Managing and coordinating theatre and drama programs in educational or community settings.

  • Youth Theatre Director: Overseeing theatre programs and productions geared towards young performers.

  • Scriptwriter or Playwright: Creating scripts for educational or theatrical purposes.

  • Casting Director: Responsible for casting actors in theatre productions.

  • Artistic Director: Leading and shaping the artistic vision of a theatre company or educational institution.

  • Drama Camp Counselor: Supervising and instructing children and young adults in drama camps or workshops.

  • Theatre Outreach Specialist: Developing and implementing theatre programs aimed at specific communities, such as youth or seniors.

These job titles represent a range of opportunities for recent graduates in Theatre Education and Applied Theatre, and the specific roles may vary depending on the level of education and experience of the individual. It's important to consider your interests and career goals when pursuing a specific job title in this field.

Industry Job Boards

Professional Associations and Conferences

WRITING FOR FILM AND TELEVISION

What can you do with an MFA in Writing for Film & Television?

With an MFA Degree in Writing for Film & Television, you can pursue diverse career paths in the entertainment industry and related fields. These opportunities include becoming a screenwriter, television writer, script consultant, or showrunner, creating engaging narratives for the screen. You may also venture into production, working as a film or TV producer, or transition to roles in the development and creative departments of production companies or studios. Alternatively, you can apply your storytelling across all genres in skills in education, video games, and corporate communication or even become a critic or reviewer in the film and TV industry.

Tech Knowledge

Students pursuing a Master's Degree in Writing for Film & Television may benefit from having a basic understanding of various technologies related to the film and television industry, as well as storytelling in the digital age. While the core focus is on writing and storytelling, being tech-savvy can enhance their ability to thrive in the industry. As an Emerson student, you have free access to several software programs, for example, Final Draft for screenwriting, video editing Emerson students can receive access to Adobe Suite with Premier Pro. Here are some relevant technology areas:

  1. Screenwriting Software: Familiarity with screenwriting software can help streamline the writing process and ensure scripts are correctly formatted.

  2. Video Editing Software: Basic knowledge of video editing tools can be valuable, especially for writers who want to edit their own video content. Some programs are available for free as an Emerson student.

  3. Digital Storyboarding: Using digital storyboarding tools to visualize scenes and sequences.

  4. Script Analysis Software: Familiarity with script analysis tools for analyzing and improving script structure and pacing.

  5. Virtual Production: Knowledge of virtual production technologies like virtual sets and real-time rendering used in film and television production.

  6. Social Media and Promotion: Understanding how to use social media platforms, websites, and email marketing tools to promote scripts, films, or shows.

  7. Online Screenwriting Communities: Participation in online screenwriting communities and forums to network with other writers and gain insights into industry trends.

  8. Podcasting Tools: If interested in audio storytelling, proficiency in podcasting tools and platforms for scriptwriting, recording, and editing.

While proficiency in these areas is not mandatory, a foundational understanding of the relevant technologies can make writers more versatile and adaptable in today's rapidly evolving media landscape. Additionally, staying updated on emerging technologies and trends in the film and television industry is essential to remain competitive and innovative as a writer. 

If you are considering working within the business of Film and TV, it could be beneficial to familiarize yourself with a basic understanding of the following:

  • The legal nuances of Copyright and Intellectual Property, encompass intellectual property rights, copyrights, and licensing as they pertain to scripts and content.

  • A foundation in Data Analytics and Audience Research is valuable for comprehending audience preferences and trends, crucial for making informed storytelling decisions.

  • Familiarize yourself with Adaptation and Transmedia Storytelling techniques to expand narratives across various platforms such as video games, books, and web series. 

  • Lastly, don't overlook the significance of Storytelling in VR/AR, which involves an awareness of immersive storytelling in virtual reality and augmented reality, along with the tools utilized in creating these experiences.

Other Business Tools Include:

  • Collaboration Tools: Proficiency in collaboration and project management tools like Google Workspace (formerly G Suite), Slack, or project management software to work effectively in collaborative environments.

  • Digital Distribution Platforms: Understanding digital distribution platforms for the distribution of content and knowing the requirements for submitting scripts or content.

  • Writing Tools for Mobile: Familiarity with mobile writing apps and tools for on-the-go writing and note-taking.

Tech Tools Addendum:

  • Final Draft, Celtx, or Adobe Story

  • Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve

  • Storyboard That or Toon Boom Storyboard Pro

  • StudioBinder or Celtx Script Insights

  • Unreal Engine

Competencies + Characteristics

The internal architecture of being a writer includes competencies such as storytelling expertise, scriptwriting proficiency, and collaboration skills. The following are foundational skills we focus on in the program, and you’ll need to continue developing them extracurricularly to dovetail the curriculum. Skills like creativity, empathy, and resilience are crucial for developing original narratives, understanding diverse perspectives, and persevering in a competitive industry. Effective communication, adaptability, and attention to detail further enhance a writer's ability to create compelling scripts and navigate the challenges of the entertainment field. Your education doesn’t end with your MFA degree; continuously be aware of and understand socio-political and economic changes, cultural movements, and understanding of the human race and how humans engage with one another. You will rely on the following characteristics for your career. Learning this will be imperative to your success.

  1. Storytelling: Mastery of storytelling techniques, including plot development, character arcs, pacing, and dialogue, to create compelling narratives.

  2. Scriptwriting: Proficiency in scriptwriting formats, including screenplays, teleplays, and treatments, adhering to industry standards and conventions.

  3. Research: The ability to conduct research to ensure accuracy and authenticity in scripts, especially for projects based on real events or historical periods.

  4. Genre Expertise: Knowledge of different genres (e.g., drama, comedy, sci-fi, horror) and the ability to write effectively within them.

  5. Adaptation: The skill to adapt existing material, such as books, articles, or real-life events, into screenplays or teleplays.

  6. Collaboration: Effective collaboration with directors, producers, actors, and fellow writers to bring scripts to life and address creative challenges.

  7. Feedback Integration: Willingness to receive and incorporate feedback into script revisions, improving the overall quality of the content.

  8. Pitching: The ability to pitch script ideas and concepts persuasively to producers and executives.

  9. Script Analysis: Skill in analyzing scripts, identifying areas for improvement, and providing constructive feedback to other writers.

  10. Character Development: Creating well-rounded and relatable characters with distinct personalities and motivations.

  11. World-Building: Building immersive and believable fictional worlds or settings.

  12. Adherence to Deadlines: Strong time management and organization skills to meet project deadlines, often tight in the industry.

  13. Adaptability: The capacity to adapt to changing project requirements and industry trends.

Industry Job Boards

Professional Associations and Conferences

Film Festivals & Writer Conferences

Sample Job Titles with an MFA

  • Screenwriter: As a screenwriter, you can write scripts for feature films, television series, documentaries, or even short films. Your storytelling skills will be critical in crafting engaging narratives for the screen.

  • Television Writer: Work specifically as a television writer, creating scripts for episodic TV shows, including dramas, comedies, or even reality television programs.

  • Script Consultant/Script Doctor: Offer your expertise to filmmakers and producers as a script consultant or script doctor. You can provide feedback and revisions to existing scripts to enhance their quality.

  • Showrunner: If you gain experience as a television writer, you may eventually become a showrunner. In this role, you'll oversee the creative direction of an entire TV series, including writing and production.

  • Film or TV Producer: Transition into the production side of the industry, where you can develop and produce films or TV shows based on your scripts or those of other writers.

  • Director: Some screenwriters transition to directing, especially if they have a strong vision for how their scripts should be brought to life on the screen.

  • Story Editor/Development Executive: Work in the development department of production companies or studios, where you assess scripts, source potential projects, and help shape the creative direction of films and television shows.

  • Creative Executive: Collaborate with production companies or studios as a creative executive, helping to identify, acquire, and develop screenplays for future production.

  • Content Creator for Streaming Platforms: As streaming services continue to grow, they require content creators who can write and develop original shows and films for their platforms.

  • Freelance Writer: Pursue a freelance writing career, contributing to various film and television projects, including writing spec scripts, treatments, or adaptations.

  • Film Critic/Reviewer: Apply your knowledge and critical thinking skills to write film and TV reviews, essays, or articles for newspapers, magazines, websites, or blogs.

  • Film and Media Educator: Teach writing for film and television at the university or college level to aspiring writers and filmmakers.

  • Author/Novelist: Use your storytelling skills to write novels or books, which can serve as source material for future film or television adaptations.

  • Video Game Writer: Transition into the video game industry, where you can write narratives, dialogues, and storylines for video games.

  • Corporate Communication: Apply your writing and storytelling skills in corporate settings, crafting video scripts, training materials, or company marketing content.

  • Documentary Filmmaker: If you are interested in non-fiction storytelling, you can work as a documentary filmmaker, writing, and directing factual content.

  • Podcast Writer/Producer: Create and produce scripted podcasts, audio dramas, or storytelling podcasts, where strong writing skills are essential.

  • Advertising and Marketing Copywriter: Write creative and persuasive advertising and marketing content, including TV and radio commercials, web videos, and campaigns.

  • Playwright: Explore opportunities in theater by writing original plays or adapting your screenwriting skills to the stage.

  • Film and TV Industry Consultant: Offer your expertise as a consultant, advising filmmakers, writers, or production companies on storytelling and script development.