Marketing Communication Industry Guide

JOB TITLES

• Assistant Media Planner
• Junior Copywriter
• Junior Analyst
• Sales Assistant
• Assistant Media Buyer
• Marketing Coordinator
• Social Media Manager
• Event Coordinator
• Multimedia Assistant
• Communications Assistant

INDUSTRY INFO WEBSITES

• MarketingProfs
• HubSpot
• Influence&CO
• Seth Godin
• Moz
• IMPACT 
• Marketing Land
• Duct Tape Marketing
• Convince & Convert
• Brian Solis

PROFESSIONAL ASSOCIATIONS

• American Marketing Association 
• American Advertising Federation 
• Boston Young Professionals Association (all cities have organizations like this)
• Boston Young Professionals Network (all cities have organizations like this)
• The Association of Women in Communications 
• The Ad Club (New England) 
• Insights Association (Marketing Research and Data Analytics) 
• PCMA New England (Event Planning – National Organization with NE Chapter)
• Public Relations Society of America (PRSA)  **The PRSA membership also gets you access to Global Alliance for Public Relations and  Communications, another great international organization to connect with.

INDUSTRY INITIATIVE / DIVERSITY PROGRAMS / SCHOLARSHIPS

• 4 A’s
• Interactive Advertising Bureau
• Mirren
• Hypergrowth 
• Inbound 
• Boston International Search Summit
• Digital Summit
• Massachusetts Marketing Summit
• Content Marketing Conference