POLITICAL COMMUNICATION

What can you do with a Master’s Degree in Political Communication?

A master’s degree in political communication provides a versatile skill set for a range of impactful roles. Graduates can become political campaign strategists, analysts offering insights on policy issues, government public affairs specialists, or journalists covering political events. Other possibilities include working as political consultants, researchers contributing to academic institutions, or educators shaping the next generation of communication professionals. This degree equips individuals to navigate the intersection of politics and communication, contributing to effective governance, public discourse, and policy advocacy.

Tech Knowledge

Success in the field of political communication often requires proficiency in various technologies to navigate the evolving landscape of media and communication. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Digital Media Tools: Competence in using tools like Adobe Creative Suite for graphic design (e.g., Photoshop, Illustrator) and video editing (e.g., Premiere Pro) to create compelling visual content.
  • Social Media Management: Familiarity with social media platforms and management tools for effective online communication, audience engagement, and strategic dissemination of political messages.
  • Data Analytics and Visualization: Understanding data analytics tools to interpret and present data, helping inform communication strategies based on public sentiment and engagement.
  • Content Management Systems (CMS): Proficiency in using CMS platforms, such as WordPress, for managing and updating websites with timely and relevant political content.
  • Email Marketing Tools: Knowledge of email marketing platforms for crafting and disseminating targeted political messages to specific audiences.
  • Crisis Communication Technologies: Awareness of technologies and platforms that facilitate rapid and effective crisis communication, helping manage and respond to unforeseen events.
  • Polling and Survey Software: Familiarity with software for conducting political polls and surveys, aiding in the collection and analysis of public opinion data.
  • Digital Advertising Platforms: Understanding digital advertising tools, including platforms like Google Ads and social media advertising, for targeted political messaging and outreach.
  • Virtual Communication Tools: Proficiency in virtual communication tools such as Zoom or Microsoft Teams for remote meetings, interviews, and online events.
  • Cybersecurity Awareness: A foundational understanding of cybersecurity principles to protect sensitive political information and maintain the integrity of communication channels.
  • Mobile App Development: Knowledge of mobile app development may be advantageous for political campaigns looking to engage voters through customized applications.
  • Data Privacy Compliance: Awareness of data privacy regulations and compliance, ensuring responsible handling of constituent data and adherence to legal requirements.

Political communication professionals who integrate these technological skills with their strategic and interpersonal abilities can effectively navigate the digital landscape, engage diverse audiences, and contribute to the success of political campaigns, advocacy efforts, and governmental communication.

Competencies + Other Skills

Success in political communication with a master’s degree relies on a combination of key competencies and skills. Strong verbal and written communication is paramount for effectively conveying political messages and engaging diverse audiences. Strategic thinking and adaptability are crucial for navigating the dynamic political landscape, while empathy and emotional intelligence foster meaningful connections with constituents. Leadership and ethical decision-making further contribute to guiding communication teams, collaborating with stakeholders, and navigating political discourse complexities with integrity. Additional competencies include:

  • Political Analysis: The ability to analyze political landscapes, policies, and events critically, providing insightful perspectives and informed commentary.
  • Media Management: Proficiency in managing various media channels, including traditional and digital platforms, to effectively disseminate political messages.
  • Campaign Strategy Development: Competence in crafting and implementing comprehensive communication strategies for political campaigns, considering various media and audience dynamics.
  • Message Crafting: Skill in developing clear, persuasive, and tailored political messages that resonate with diverse audiences.
  • Crisis Communication: Expertise in managing communication during crises, mitigating reputational damage, and ensuring effective crisis response.
  • Public Relations: Knowledge of public relations principles and practices, including building and maintaining positive relationships with media outlets and the public.
  • Research and Policy Analysis: Proficiency in conducting in-depth research on political issues and policies, providing a foundation for informed communication.
  • Digital Campaigning: Understanding of digital tools, social media platforms, and online advertising to enhance political campaigning in the digital age.

Roles at Emerson Campus Orgs

  • Graduate Student Association (GSA)
  • Emerson College Polling Society
  • Communications, Politics, and Law Association (CPLA)

You can also consider other non-industry oriented organizations and assist them with your areas of interest (example: Public Relations Team for 50 cent Sound).

Industry Job Boards

Professional Associations and Conferences

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

  • National Communication Association Political Communication Division
  • International Communication Association Political Communication Division
  • American Political Science Association
  • Midwest Political Science Association
  • World Association for Public Opinion Research
  • American Association for Public Opinion Research

Blogs and Industry Professionals to Follow

Sample Job Titles Requiring a Masters Degree

A master’s degree in political communication can open doors to various specialized roles within the political and communication spheres. Here are some sample job titles that often require or benefit from a master’s degree in political communication:

  • Political Communication Strategist: Develops and implements communication strategies for political campaigns, parties, or candidates, incorporating messaging, media relations, and digital outreach.
  • Director of Public Affairs: Leads public relations and communication efforts for government agencies, non-profits, or advocacy organizations, managing relationships with the media and the public.
  • Political Campaign Manager: Oversees the day-to-day operations of political campaigns, including communication strategies, fundraising efforts, and coordination of campaign activities.
  • Political Analyst/Commentator: Provides expert analysis and commentary on political events for media outlets, think tanks, or research organizations, often requiring a deep understanding of political communication.
  • Government Communication Director: Manages communication strategies for government offices or agencies, ensuring effective public relations and dissemination of policy information.
  • Digital Campaign Director: Focuses on developing and executing digital communication strategies for political campaigns, utilizing online platforms, social media, and digital advertising.
  • Legislative Communication Specialist: Handles communication efforts for legislative offices, including drafting speeches, press releases, and managing media interactions.
  • Political Journalism Professor/Instructor: Teaches political communication courses at the university level, sharing insights and knowledge with aspiring political communicators.
  • Political Speechwriter: Crafts speeches and communication materials for politicians, ensuring messages are clear, persuasive, and aligned with political objectives.
  • Government Affairs Manager: Manages relationships between organizations and government entities, coordinating advocacy efforts and communicating policy positions.
  • Public Opinion Researcher: Conducts research on public opinion and political trends, providing insights that inform political communication strategies.
  • International Relations Communication Specialist: Manages communication efforts for international organizations or government agencies involved in diplomacy and global affairs.
  • Political Communication Consultant: Provides specialized consulting services to political entities, offering advice on communication strategies, crisis management, and public relations.
  • Nonprofit Advocacy Communication Director: Oversees communication strategies for nonprofit organizations focused on advocacy, ensuring effective messaging and engagement.
  • Corporate Political Affairs Manager: Manages communication efforts related to political and regulatory affairs for corporations, ensuring alignment with business goals.

These roles typically require advanced communication skills, strategic thinking, and a nuanced understanding of the intersection between politics and communication, making a master’s degree in political communication valuable for those aspiring to excel in these fields.