SPORTS COMMUNICATION

What can you do with a Master’s Degree in Sports Communication?

With a master’s degree in sports communication, individuals can pursue a variety of career paths within the dynamic field of sports media and communication. Graduates may find opportunities as sports journalists, broadcasters, or public relations specialists, working for sports organizations, media outlets, or marketing agencies. Additionally, they can explore roles in sports content creation, social media management, or sports event coordination, leveraging their expertise to effectively communicate and engage audiences in the ever-evolving landscape of sports media.

Tech Knowledge

A master’s degree in sports communication and relevant technological skills can significantly enhance one’s competitiveness in the industry. Although this is an extensive list, the specific technologies you need to know can depend on your chosen career path, but some common ones include:

  • Digital Media Tools: Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for creating and editing images, videos, and other multimedia content.
  • Video Editing Software: Skills in video editing software, such as Adobe Premiere Pro or Final Cut Pro, for producing high-quality video content, including highlights, interviews, and promotional materials.
  • Graphic Design Applications: Familiarity with graphic design tools like Canva or Adobe Illustrator for creating visually appealing graphics, infographics, and promotional materials.
  • Social Media Management: Understanding of social media platforms (e.g., Facebook, Twitter, Instagram) and proficiency in social media management tools for effective communication, audience engagement, and content distribution.
  • Analytics: Knowledge of analytics tools (e.g., Google Analytics, social media analytics) to track and analyze engagement metrics, allowing for data-driven decision-making in content strategy.
  • Content Management Systems (CMS): Understanding of CMS platforms (e.g., WordPress) for managing and updating content on websites, crucial for individuals involved in maintaining sports-related sites.
  • Web Development Basics: Fundamental knowledge of HTML, CSS, and web development principles can be advantageous for those who need to customize or troubleshoot web content.
  • Emerging Technologies (VR/AR): Awareness of virtual reality (VR) and augmented reality (AR) technologies, exploring their potential applications in sports communication, such as creating immersive fan experiences or innovative storytelling.

These technological skills, combined with a solid foundation in sports communication, can equip professionals to navigate the evolving landscape of sports media and effectively communicate with diverse audiences.

Competencies + Other Skills

Successful careers in sports communication require strong communication skills to convey messages effectively, adaptability to navigate the dynamic nature of the sports industry, creativity for developing engaging content, and the ability to collaborate with diverse teams. Additionally, problem-solving skills are crucial for addressing challenges and unexpected events, while effective time management ensures the timely delivery of tasks and meeting deadlines. Emotional intelligence plays a role in navigating sensitive situations, and adept networking is essential for building and sustaining professional relationships within the sports and media communities.

  • Media Production Skills: Competence in producing various forms of media content, including writing, video production, photography, and graphic design.
  • Interviewing and Reporting: Ability to conduct insightful interviews, gather relevant information, and communicate it effectively through journalistic writing or reporting.
  • Content Strategy and Planning: Skill in developing and implementing content strategies, understanding the target audience, and tailoring communication to meet specific goals.
  • Crisis Communication: Ability to handle crisis situations and communicate effectively under pressure, maintaining a positive image for individuals or sports organizations.
  • Social Media Management: Proficiency in managing social media platforms, engaging with audiences, and leveraging these channels for effective communication and brand building.
  • Event Management: Competence in planning and executing sports events, including coordination with various stakeholders, managing logistics, and ensuring a seamless experience for participants and audiences.
  • Media Relations: Skill in building and maintaining positive relationships with media outlets, journalists, and other communication partners to enhance coverage and visibility.
  • Brand Management: Ability to strategically manage and enhance the brand image of sports teams, athletes, or organizations through consistent and positive communication.

Roles at Emerson Campus Orgs

  • Emerson Channel Sports
  • Emerson Intramural Sports
  • Sports reporting for EIV, Emerson Channel, The Berkeley Beacon, WERS or WEBN
  • Emerson Outdoor Recreational Community
  • Emerson Esports

Industry-Specific Job Boards

Professional Associations and Conferences

Joining associations and networking groups in your field and/or city allow you to further develop your connections and industry knowledge through events, articles, educational workshops and membership contacts. Many of these organizations have student and young professional discounted rates, you can also consider joining their groups on LinkedIn as an additional way to learn and connect. These are just a select few, chat with the Career Development Center or someone in your field of choice for additional suggestions.

Blogs + Industry professionals to follow

Sample Job Titles Requiring a Masters Degree

Individuals with a master’s degree in sports communication can pursue various rewarding careers. Some sample job titles include:

  • Sports Communication Manager: Responsibilities may include overseeing all aspects of communication strategy, managing media relations, and developing content for sports organizations or teams.
  • Sports Content Director: In charge of planning and executing content strategies across multiple platforms, overseeing a team of content creators, and ensuring consistent and engaging communication.
  • Sports Public Relations Director: Leading public relations efforts for sports teams, athletes, or organizations, managing media interactions, and maintaining a positive public image.
  • Sports Broadcast Producer: Directing and producing sports broadcasts, including live events, pre-game shows, and highlight packages for television, online streaming, or radio.
  • Digital Media Manager – Sports: Managing digital platforms, social media accounts, and online content for sports organizations, ensuring a strong online presence and effective engagement with fans.
  • Sports Marketing Strategist: Developing and implementing marketing strategies for sports entities, utilizing communication skills to enhance brand visibility and engage target audiences.
  • Sports Journalist/Reporter (specializing in sports): This person reports on sports events, conducts interviews with athletes and coaches, and produces written or multimedia content for news outlets or sports organizations.
  • Sports Event Coordinator: Planning and executing sports events, overseeing logistical details, coordinating media coverage, and ensuring a smooth and successful event experience.
  • Sports Media Relations Specialist: Managing relationships between sports organizations and the media, facilitating interviews, and ensuring accurate and positive coverage.
  • Sports Social Media Manager: Developing and implementing social media strategies, creating engaging content, and managing social media accounts to enhance the online presence of sports entities.
  • Sports Analytics Communication Specialist: Communicating complex sports analytics insights to diverse audiences, translating data into compelling narratives for stakeholders and fans.
  • Sports Communication Instructor/Professor: Teaching sports communication courses at the university level, sharing expertise with aspiring professionals in the field.

These job titles reflect the diverse opportunities available for individuals with a master’s degree in sports communication, spanning roles in management, content creation, public relations, broadcasting, and more.