The following is the caption timecode transcript. It’s for your convenience (Control F) and accessibility.
00:00:08:10 – 00:00:10:13
Hi, my name is
Basia Stachurska.
00:00:10:13 – 00:00:12:22
I’m a PR senior and I’m interning
00:00:12:22 – 00:00:14:07
at Wise Sunset.
00:00:18:09 – 00:00:18:27
For me,
00:00:18:27 – 00:00:22:11
it was the opportunity
to spend the whole summer in L.A.
00:00:22:24 – 00:00:24:17
As an international student.
00:00:24:17 – 00:00:28:00
it’s pretty hard for me
to stay in the U.S.
00:00:28:00 – 00:00:28:28
the whole summer.
00:00:28:28 – 00:00:32:07
So the Emtern program
gave me that opportunity.
00:00:33:00 – 00:00:37:26
Trying to build a career in PR,
It’s pretty much New York or L.A.
00:00:37:26 – 00:00:41:08
So I was very excited
to see what living in L.A.
00:00:41:08 – 00:00:42:07
looks like.
00:00:42:07 – 00:00:45:20
I was only here once before,
so this was a great opportunity
00:00:45:20 – 00:00:48:28
to see if this is a place
I want to stay in
00:00:48:28 – 00:00:50:19
after graduation.
00:00:55:02 – 00:00:56:07
It was honestly great
00:00:56:07 – 00:00:59:26
to see the Emerson campus
that I heard so much about.
00:01:00:09 – 00:01:05:19
I’m also planning to come back here
as my last semester of my senior year,
00:01:06:00 – 00:01:10:18
so this was a great opportunity
to see what living here looks like.
00:01:10:22 – 00:01:11:17
It’s also a pretty good
00:01:11:17 – 00:01:14:22
location for a lot of students,
including me.
00:01:14:22 – 00:01:18:18
A lot of the internships are pretty much
walking distance from here,
00:01:19:01 – 00:01:23:28
so it was a great experience to see what
00:01:23:28 – 00:01:26:17
living on the Emerson campus looks like.
00:01:30:22 – 00:01:33:16
So my internship was at a Wise Sunset.
00:01:33:16 – 00:01:38:09
It’s a super new company
that is trying to create this
00:01:38:09 – 00:01:42:13
creative experience space
and connect the Hollywood community.
00:01:42:25 – 00:01:46:27
It’s kind of similar
to those member clubs, but it’s focusing
00:01:46:27 – 00:01:49:27
mostly on connecting
00:01:50:05 – 00:01:55:05
small and medium sized businesses
and then influencers and content creators,
00:01:55:13 – 00:01:57:25
and then facilitates those partnerships
00:01:57:25 – 00:02:01:25
and collaborations
so that they can both grow together.
00:02:01:27 – 00:02:06:23
It was honestly a super cool experience
to work at such a small company.
00:02:06:23 – 00:02:11:09
I had the opportunity to work
directly with the CEO, which was great.
00:02:11:09 – 00:02:17:19
I learned a lot about the business side
and just what it looks like to pretty much
00:02:17:19 – 00:02:21:09
build a company from scratch
because it was so small.
00:02:21:13 – 00:02:24:12
It was also a good opportunity
00:02:24:12 – 00:02:27:28
because I could do pretty much
what I wanted to learn.
00:02:28:05 – 00:02:30:13
I would come to my boss
with some new projects
00:02:30:13 – 00:02:33:25
or talk to her about different things
I want to practice or learned,
00:02:34:04 – 00:02:40:12
and we’ll just work together to facilitate
that and also benefit the company.
00:02:44:19 – 00:02:45:26
My internship was actually
00:02:45:26 – 00:02:49:13
walking distance from campus
so that was very convenient.
00:02:49:21 – 00:02:53:16
Our always grab coffee on the way
there and I would get to the office
00:02:53:16 – 00:02:54:20
around 10 a.m.
00:02:54:20 – 00:02:58:24
I would start by catching up
on some emails and some of my work.
00:02:58:24 – 00:03:01:24
Then I would usually have a meeting
with my boss.
00:03:02:00 – 00:03:04:21
We would decide some steps.
00:03:04:21 – 00:03:06:18
I would get some feedback on my project.
00:03:06:18 – 00:03:10:23
Sometimes we would just brainstorm ideas
and then I’ll do the actual work
00:03:10:23 – 00:03:16:07
sometimes grab lunch in the area
and leave the office around four or five.
00:03:16:15 – 00:03:21:12
My work mostly consistent on different
projects I was doing throughout the internship.
00:03:21:21 – 00:03:24:03
So whenever we would come up with an idea,
00:03:24:03 – 00:03:27:10
I would just take on a project
and then work on that.
00:03:27:16 – 00:03:30:24
While consistently
getting feedback from my boss
00:03:30:24 – 00:03:33:24
and then sometimes the whole company.
00:03:33:24 – 00:03:37:04
So there’s a lot of graphic design
work, a lot of things to do
00:03:37:12 – 00:03:39:02
with branding, with our
00:03:39:02 – 00:03:42:06
website in general, the online presence.
00:03:42:06 – 00:03:46:07
So it was important to get kind of
everyone’s thoughts on that.
00:03:46:29 – 00:03:49:00
I definitely learned a lot about
00:03:49:00 – 00:03:52:27
independent work
and how to talk about those projects.
00:03:52:27 – 00:03:54:24
For example, if I had an idea,
00:03:54:24 – 00:03:58:13
I would be trying to figure out a way
to present that to my boss
00:03:58:13 – 00:04:02:25
and convince her that this is
something good that we should be doing.
00:04:02:25 – 00:04:04:20
So I definitely learned
00:04:04:21 – 00:04:07:13
a lot about that
and I think this is a skill
00:04:07:13 – 00:04:10:13
that will be very helpful
in my future career.
00:04:14:22 – 00:04:17:18
I definitely learned a lot
about graphic design,
00:04:17:18 – 00:04:21:13
which is one of my passions outside of PR.
00:04:21:13 – 00:04:24:03
I always like to incorporate it,
so I was really glad
00:04:24:03 – 00:04:28:04
I had the opportunity
to work on different design projects.
00:04:28:04 – 00:04:33:02
Those included creating brochures,
some of our promotional materials,
00:04:33:02 – 00:04:37:03
but also building a website,
which is a really cool project I did.
00:04:37:14 – 00:04:39:24
I also learned a lot about PR
00:04:39:24 – 00:04:43:03
and marketing and what it looks like
at an emerging company,
00:04:43:16 – 00:04:46:13
and I learned a lot
about the entertainment industry
00:04:46:13 – 00:04:49:20
and kind of the environment in L.A.
00:04:49:20 – 00:04:52:13
and Hollywood,
which I think will be very helpful
00:04:52:13 – 00:04:55:12
if I decide to come
back here after graduation.
00:04:59:25 – 00:05:00:23
This is not
00:05:00:23 – 00:05:05:08
related specifically to my internship,
but in general, the application process.
00:05:05:08 – 00:05:08:26
I wish I knew a bit more about it,
what it looks like
00:05:09:04 – 00:05:13:05
and how to ensure you get an internship.
00:05:13:21 – 00:05:16:28
I think this was a very tough
period of time
00:05:16:28 – 00:05:20:02
to be looking for internships,
considering everything that’s been going
00:05:20:02 – 00:05:22:15
on, the fact that it’s the summer
that’s L.A.
00:05:22:15 – 00:05:25:26
and everyone wants to get an internship.
It was very hard.
00:05:25:26 – 00:05:29:05
In the future,
I would definitely pay more attention to
00:05:29:11 – 00:05:32:01
networking and the connections
I already have that
00:05:32:01 – 00:05:35:18
I can reach out to,
and maybe they can help me out.
00:05:35:25 – 00:05:40:12
And then also applying very early
and focusing on the companies
00:05:40:12 – 00:05:44:10
you actually want to work at
because that just makes the application
00:05:44:10 – 00:05:48:03
more genuine and I think it actually
increases your chances.
00:05:52:09 – 00:05:52:24
I like to
00:05:52:24 – 00:05:56:10
say that in PR there’s no skill
that is useless.
00:05:56:20 – 00:06:01:27
It’s such a broad field and you can kind
of combine it with other industries.
00:06:02:08 – 00:06:05:23
So there’s really nothing
that you can’t use.
00:06:05:23 – 00:06:08:11
There is a lot of different skills
that you can develop
00:06:08:11 – 00:06:12:13
and that can differentiate
you from different candidates.
00:06:12:13 – 00:06:14:01
When it comes to looking for a job,
00:06:14:01 – 00:06:18:23
I think the skills that are the base of PR
are definitely writing skills,
00:06:18:26 – 00:06:22:04
creativity, some analytical skills,
but then also
00:06:22:10 – 00:06:26:07
soft skill: Being super open,
being able to talk to people,
00:06:26:12 – 00:06:29:13
to pitch your ideas and stuff like that.
00:06:29:13 – 00:06:34:15
So I think during this internship
I definitely developed a lot of soft skills.
00:06:34:23 – 00:06:38:08
I learned a lot about writing.
I learned a lot
00:06:38:08 – 00:06:41:17
about developing a new company.
00:06:41:22 – 00:06:44:17
I really practiced my graphic design
skills.
00:06:44:17 – 00:06:48:16
And also a big part of PR is just industry
knowledge.
00:06:49:05 – 00:06:52:28
Knowledge about the media landscape
and stuff like that.
00:06:52:28 – 00:06:57:02
And I think I really broadened
my knowledge about that this summer.
00:06:57:02 – 00:06:59:21
So I’m very glad I did this program.
00:07:04:00 – 00:07:04:21
I’m honestly
00:07:04:21 – 00:07:09:25
always looking for new opportunities,
different programs I can apply to,
00:07:09:25 – 00:07:14:27
and just ways I can make use
of the opportunities that Emerson offers.
00:07:15:10 – 00:07:19:04
I think I saw the Emtern program
in one of the newsletters
00:07:19:04 – 00:07:21:05
or even on someone’s social media
00:07:21:05 – 00:07:24:08
and I thought it could be a cool program
to apply to.
00:07:24:29 – 00:07:27:00
And I was right.
00:07:27:00 – 00:07:31:08
It was a great experience! Had a chance
to spend the whole summer in L.A.,
00:07:31:15 – 00:07:34:26
see what life here looks like,
what work here looks like.
00:07:35:05 – 00:07:39:28
I definitely got some experience
in my field, but I also learned
00:07:39:28 – 00:07:43:22
a lot about the industry,
the media landscape here.
00:07:43:22 – 00:07:48:16
In general, I got a feel
if this is a place I want to stay at
00:07:48:17 – 00:07:52:08
after graduation,
especially as an international student.
00:07:52:09 – 00:07:57:18
This is a super valuable experience,
so I would recommend everyone to apply.
